Marketing Operations Manager

**Introduction**

**Disclaimer**
- As an applicant, please verify the legitimacy of this job advert on our company career page.

**Role Purpose**
- The Marketing Operations Manager is responsible for optimizing the planning, execution, measurement, and effectiveness of marketing initiatives across the life insurance business. The role ensures operational efficiency, performance tracking, and process improvement across marketing campaigns, platforms, capability and technology stacks.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field
- 5+ years in a marketing operations or marketing project management role
- Experience in insurance, financial services, or regulated industries
- Familiarity with POPIA, TCF (Treating Customers Fairly), and other insurance-related compliance standards
- Experiential milestones: Ability to work with a matrix organisation and deliver through & with others
- Proven marketing strategies and campaigns end to end planning and execution
- Working in a high-volume, fast-paced environment, with multiple stakeholders

SKILLS
- Operational excellence
- Strategic thinker with a result oriented mindset
- Strong knowledge of life insurance products, customer journeys, and regulatory frameworks
- Proficiency in marketing tools, Project management tools, finance tools and insight analytics tools
- Analytical mindset with attention to detail and process orientation
- Excellent project management, communication, and stakeholder coordination skills
- Ability to work collaboratively in a fast paced, dynamic environment
- Commercial acumen
- Personal mastery and leadership

**Duties & Responsibilities**
- Marketing Process & Campaign Management:

- Coordinate end-to-end marketing campaign workflows, from concept to launch.
- Develop project plans which identify and sequence the activities and timelines needed to successfully complete the project
- Track and drive the implementation and delivery of the project plan in line with the scope, cost and time parameters of the project
- Regular reporting on projects (weekly/monthly in line with project need).
- Define project scope in collaboration with stakeholders in order to ensure that project deliverables and expectations are clearly articulated and aligned to business objectives
- Coordinate the implementation of project systems and processes in line with the required time, cost and quality standards
- Standardize and optimize campaign briefing, approvals, and execution processes.
- Standardise brand planning process in line with group timelines
- Implement initiatives that drive operational efficiencies, reducing operational risk and drive operational
- excellence throughout process, practice and people perspective
- Identify and support the implementation of initiatives that address project shortcomings or areas of concerns

Data, Analytics & Reporting:

- Define key performance indicators (KPI’s) and metrics to evaluate the effectiveness of training programs and marketing initiatives
- Manage campaign testing with agency partner and share insights with respective marketing manager
- Own and manage marketing dashboards and reporting systems.
- Analyse campaign performance data (e.g., acquisition, conversion, retention)
- Provide brand health insights to enhance targeting and ROI across platforms
- Regularly report on progress, highlighting success, challenges and recommendations for improvements

Technology & Automation:

- Stay informed about the latest marketing technologies and tools that can enhance team capabilities and operational efficiencies
- Lead the evaluation and implementation of new marketing tools and software to optimise performance
- Drive system integration and data hygiene across marketing tools

Budget & Compliance Oversight:

- Lead the financial planning process taking input from the project leads
- Track and report on the marketing budget and campaign spend.
- Ensure compliance with regulatory requirements in the life insurance industry.
- Ensure approvals of marketing campaign elements comply with the marketing policy and regulatory requirements. All marketing material fille in relevant platforms
- Identify opportunities to enhance cost effectiveness and increase operational efficiency
- Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
- Review and revise marketing policy on an ongoing basis in line with market landscape/regulatory or process changes

Capability oversight:

- Collaborate with leadership to to align marketing capabilities with business goals and market trends
- Collaborate with the SIC team to enhance overall marketing capability and drive marketing efficiencies
- Where relevant work with HC to implement targeted training programs, workshops and continuous learning opportunities

Stakeholder & Vendor Management:

- Onboard and manage relationships with marketing service providers.
- Establish effective routines that wi