Customer Marketing Manager

2 weeks ago

Cape Town, South Africa The Moorings Full time

Sunsail and The Moorings are 2 incredible brands offering customer’s unique holiday experiences out on the water. From independent sailing holidays to fully catered crewed and power yacht charter we offer our customers a 5* service. Operating across the globe, we’re passionate about being the very best and pride ourselves on the providing unforgettable holiday’s that truly last a lifetime. With over 50 years’ experience, we are the industry leaders in yacht charter.
The secret to our success within the yacht industry lies in our exceptional teams, we’re united by the same mission: to have fun while creating extraordinary experiences on the water.
We are proud to be part of the Travelopia group. The world's largest collection of specialist travel brands, Travelopia is at the forefront of global travel for those wanting something distinctive and adventurous.
The Opportunity:
We are seeking a brilliant Customer Marketing Manager, to be responsible for implementing customer retention strategies. This is a new role and the primary focus will be performing email and direct mail campaigns, leading customer segments, and optimizing activity across the US, UK, France and Germany. You will work closely with cross-functional teams to ensure timely and effective delivery of all marketing communications, aiming to engage our loyal customer base and drive repeat bookings.
The role reports to the Senior Customer Marketing Manager, which is the most senior Repeat marketing role in the department and report directly to the VP of Marketing.
We have high-reaching but attainable growth targets for bookings over the next 18 months and this role will be central to our success
Compensation and Benefits:

- Competitive salary, and comprehensive benefits package offered
- Medical Aid subsidy, Employee Assistance Programme, Employee Group Travel benefits, birthdays off, annual leave plus public holidays

What You Will Be Doing:

- Agree and deliver on the contact plan for segments of various segments of customer across our global markets.
- Plan & implement email and direct mail campaigns to deliver the repeat marketing strategy and repeat booking goals, handling day-to-day operations of email marketing campaigns, including building emails; compiling & crafting content; setting up segment variants, selecting audiences and ensuring timely deployment.
- Segment customer databases into relevant cohorts based on behavioral data and booking history to ensure personalized and targeted messaging, using dynamic content tools to create personalized email experiences based on customer preferences and journey stages.
- Lead direct mail campaigns, building segment and messaging, working with creative on production and leading production and distribution
- Collaborate with the design and content teams to ensure consistency and impact, developing specific product content as well as rich-lifestyle content to compliment offers.
- Build dynamic & personalized content for customers at a 121 or segment level to increase relevance and engagement from the customer
- Monitor the performance of email and direct mail campaigns, providing regular reports and insights.
- Adjust and optimize ongoing campaigns based on performance data and feedback from the Senior Customer Marketing Manager.
- Deploy a continuous test-measure-learn program to optimize the impact of your activity
- Seek ways to enhance and improve our repeat marketing, identifying new segments, tactics and channels beyond email and direct mail

What We Are Looking For:

- Proven track-record in high-impact email & direct mail deployment in previous roles
- A good working knowledge of Hub Spot or similar email and automation platforms
- Experience with direct mail campaign management and integration with digital channels.
- A record of success in improving customer engagement, response rates and repeat bookings or sales in previous roles
- Ability to demonstrate use of strong copywriting and content management to build compelling emails and Direct mails
- Strong understanding of customer insights; segmentation & database analysis.
- Strong copywriting skills to support team
- Knowledge of web analytical tools e.g. Google Analytics
- University degree or equivalent experience
- Curiosity about sailing and experience working in travel or hospitality is a plus.

Additional Details:

- This is a full-time position defined on a hybrid-basis, with hub office in Cape Town, South Africa.
- The role will require very occasional travel as necessary to operational bases and our other Corporate offices locating predominantly in the US, Europe and the Caribbean.

Compensation and Benefits:

- Competitive salary, and comprehensive benefits package offered
- Medical Aid subsidy, Employee Assistance Programme, Employee Group Travel benefits, birthdays off, annual leave plus public holidays

Our Commitment to Equity, Diversity & Inclusion
We believe people are happier and perform best when they can be their true selves, and that diverse teams deliver better results. Together we will cultivate a diverse, equitable, and inclusive environment, where everyone can thrive. We are committed to inspiring change through increasing awareness of, and counteracting unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.
Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly advise us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.
To request accommodations, please contact our team at Talent@Travelopia.com.
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