Product Marketing Specialist

2 weeks ago

Cape Town, South Africa Electrum Payments Full time

The Company

Electrum is the next-generation cloud-native payments technology company.

Since 2012, we have established ourselves as a respected partner to banks, retailers and mobile network operators through our deep expertise and track record in delivering trusted enterprise-grade payments solutions.

We’ve built a reputation in providing solutions for high-volume payment schemes and services that enable our clients to deliver to their customers at scale. We love that the projects we work on touch the lives of millions of South Africans daily, making a real difference.

The Opportunity

Product Marketing Specialists at Electrum play a crucial role in supporting our sales efforts through conceptualising and rolling out proactive campaign strategies. Electrum is growing and we are looking for you to add your passion for building campaigns and programmes that drive leads and opportunities to the marketing team. You will work with leading banks, retailers and mobile network operators at a time when the payments industry is undergoing unprecedented innovation.

Requirements

The role

You will play a crucial role in defining the go-to-market strategy. You will combine strategic planning with creative content development and seamless execution to support pipeline growth with both new and existing clients. You will do this using your great communication skills and cross team collaboration while ensuring compliance with industry standards.

During your day, you will:

- Design and execute multi-tactical marketing campaigns and programmes, across relevant go-to-market channels
- Leverage market and user research to identify the best way to reach new and existing client personas within our ideal customer profile
- Draft the content that will showcase our products unique value and support your campaign including key messaging, landing pages, newsletters, adverts and promotional materials
- Optimise campaign conversion rates through analysis and client feedback
- Prepare performance reports for campaign optimisation and monthly business reviews
- Work closely with the product and sales teams to align with product messaging and sales goals

Requirements

- A Bachelor's degree preferably with marketing
- A minimum of 5 years experience working as a campaign manager
- Account based marketing experience
- Preference will be given to experience in marketing complex B2B technology within the enterprise financial services software industry

Additional skills

- Evidence of successful campaign creation and execution
- Good writing skills
- Great communication skills
- Curious about software driven technology
- Able to build campaigns for a complex B2B environment
- Project management experience
- Strong attention to detail and problem-solving skills
- Highly motivated, self-starter
- Experience with Google Suite and Google Analytics
- Exposure to tools such as Hubspot, Asana, social media analytics, etc
- Understanding of POPIA

Benefits

Benefits and a bit about our culture

A good work-life balance is very important at Electrum. To help you manage your own time and energy, Electrum offers benefits such as:

- Onsite gym and shower facilities
- Daily cooked lunches and a stocked kitchen for the mid-day nibbles
- Team socialising, hikes, getaways, and dinners

We have created a safe, transparent environment where we know mistakes happen, and that’s okay. We even have a 3 step approach to dealing with them:

1. Tell everyone about it
2. Fix the mistake
3. Tell everyone about it

You are responsible for your actions – both the successes and the failures.

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