Marketing Specialist

3 hours ago


Cape Town, South Africa Howland Recruiting (Pty) Ltd Full time

Jewelry Marketing Specialist responsibilities include understanding customer preferences, studying market trends, creating marketing campaigns, and measuring the effectiveness of each campaign. They should also have a strong understanding of the jewelry industry and the latest marketing trends and techniques.

**Responsibilities**
- Study company products and services to understand the target audience and market niche
- Create and implement marketing strategies to increase brand awareness and sales
- Collaborate with sales, design and production teams to develop promotional activities
- Design and oversee ad layouts
- Oversee social media platforms, including content generation and engagement tracking
- Analyse campaign performance and adjust strategies as needed
- Develop and monitor budget allocation for various marketing campaigns
- Stay up-to-date with industry trends and competitor activities

**Qualifications**
- Proven work experience as a Marketing Specialist or similar role in the jewelry industry
- Strong understanding of marketing strategies, trends and techniques
- Excellent knowledge of various social media platforms and best practices
- Familiar with graphic design software and techniques
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing and / or Business

**Additional Information**
- **Work Environment**: Extensive travel for industry events and client meetings
- **Reporting Structure**: Reports to the General Manager
- **Location**: Cape Town CBD
- **Employment Type**: Full-time


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