Marketing Specialist: B2B Product Marketing

1 week ago

Cape Town, South Africa Construct Education Full time

Reporting to: Head of Marketing

Location: Cape Town

Employment type: 12-month fixed-term contract

Hybrid work model: 2 days in office

Working hours: 10:00 to 18:30 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia.

Job level: Mid

Job summary:

The Marketing Specialist, along with the marketing team, is responsible for executing marketing campaigns and activities to meet the marketing goals that support the business objectives. This role requires a deep understanding of digital marketing and the key performance indicators for tracking specific marketing. In addition, the candidate will work with content authors, ensuring the delivery of compelling marketing assets to meet strategic priorities and the tactical needs for promoting Construct and OES’s services and offerings.

Key Responsibilities:

- Campaign execution: Design, implement, and monitor engaging multi-channel campaigns (email, paid ads, social media, and websites) via HubSpot/Salesforce. Work with the agency to measure, analyze, and optimize campaign performance for continued growth.
- Support sales enablement: Under the team's guidance, create slideware, brochures, and collateral for sales teams and events.
- Content marketing: Create and coordinate the development of a variety of content pieces (blogs, case studies, videos, lead magnet resources) to improve page rankings and support lead generation. Coordination with internal specialists and sales is a critical component of successful delivery.
- Product marketing execution: Support the go-to-market strategy for new solutions and lead product web page builds, briefing the agency and managing the go-live process, including technical releases/testing.
Using the product brand style guide, the candidate will be responsible for copywriting across web pages, emails, and other touch points.
- Social media execution: Under the guidance of the team, participate in developing a social media calendar and execute social posts and campaigns.
- Event oversight: Manage event planning, registration, and logistics for key conferences across geographies.
- Website updates: Update content on the Construct Education and OES websites, coordinate with the agency to align Construct Education/Online Education Services site updates, and execute SEO/SEM improvements.
- Research logistics: Assist the Product Innovation team with identifying research targets and supporting digital research efforts (e.g., keyword refinement, A/B testing).
- New Product Lead vetting: Review leads from the website, perform quality checks and research, and forward them to sales staff. The goal is to automate this process to improve the efficiency of lead handover to sales.

Requirements

- Bachelor’s degree or similar qualification in Marketing, Communications, Business, or a related field.

- 3+ years in digital marketing, ideally in a B2B environment
- Experience with HubSpot, Salesforce, and CMS platforms (e.g., WordPress)
- Event coordination experience, especially for conferences and webinars

- Proficiency in Microsoft Office, Google Enterprise, social media ad tools and familiarity with design tools such as Canva and Adobe Photoshop.
- Knowledge of web analytics and SEO/SEM
- Familiarity with A/B testing, keyword research, and project management tools (e.g., Monday.com, Asana)

- Strong writing, copywriting, and editing skills; ability to create persuasive marketing collateral and content.
- A collaborator who is able to bring cross-functional teams together to achieve goals and meet deadlines.

- Comfortable with data analysis for campaign optimization and lead quality improvement
- Excellent organizational and project management abilities, able to manage multiple work streams simultaneously.

What Does Success Look Like?

- B2B lead and revenue targets met/exceeded
- Campaign, new product, and content execution plans delivered, adhering to quality, timelines, and budget
- Positive stakeholder relationships across the business

Benefits

These are some of the perks you can expect when you join the team:

- Flexible working hours
- Competitive remuneration
- Generous annual leave policy
- Learning and development opportunities within a global team
- Social and Outreach events organized by the Construct Social Committee

ABOUT CONSTRUCT

Online Education Services (OES) helps its education provider partners transform the lives of their learners by increasing access to high-quality online education. With an overarching vision of being the world’s most impactful education enabler, OES has a proven track record in Australia and the UK in developing innovative and student-centred online programs.

Construct Education, a wholly-owned subsidiary of OES, a global leader in education solutions, is the US-facing brand of our fee-for-service digital learning solutions business. Construct creates digital learning experiences for some of the most well-known universities and organizations, at scale, and we are committed to developing online education that prepares learners for real-world challenges and helps them succeed in their careers.

As part of the SEEK Group, OES, and Construct, benefit from the global reach and expertise of a digital pioneer.

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