Marketing Specialist: B2B Product Marketing

3 weeks ago

Cape Town, South Africa Construct Education Full time

Reporting to: Head of Marketing

Location: Cape Town

Employment type: 12-month fixed-term contract

Hybrid work model: 2 days in office

Working hours: 10:00 to 18:30 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia.

Job level: Mid

Job summary:

The Marketing Specialist, along with the marketing team, is responsible for executing marketing campaigns and activities to meet the marketing goals that support the business objectives. This role requires a deep understanding of digital marketing and the key performance indicators for tracking specific marketing. In addition, the candidate will work with content authors, ensuring the delivery of compelling marketing assets to meet strategic priorities and the tactical needs for promoting Construct and OES’s services and offerings.

Key Responsibilities:

- Campaign execution: Design, implement, and monitor engaging multi-channel campaigns (email, paid ads, social media, and websites) via HubSpot/Salesforce. Work with the agency to measure, analyze, and optimize campaign performance for continued growth.
- Support sales enablement: Under the team's guidance, create slideware, brochures, and collateral for sales teams and events.
- Content marketing: Create and coordinate the development of a variety of content pieces (blogs, case studies, videos, lead magnet resources) to improve page rankings and support lead generation. Coordination with internal specialists and sales is a critical component of successful delivery.
- Product marketing execution: Support the go-to-market strategy for new solutions and lead product web page builds, briefing the agency and managing the go-live process, including technical releases/testing.
Using the product brand style guide, the candidate will be responsible for copywriting across web pages, emails, and other touch points.
- Social media execution: Under the guidance of the team, participate in developing a social media calendar and execute social posts and campaigns.
- Event oversight: Manage event planning, registration, and logistics for key conferences across geographies.
- Website updates: Update content on the Construct Education and OES websites, coordinate with the agency to align Construct Education/Online Education Services site updates, and execute SEO/SEM improvements.
- Research logistics: Assist the Product Innovation team with identifying research targets and supporting digital research efforts (e.g., keyword refinement, A/B testing).
- New Product Lead vetting: Review leads from the website, perform quality checks and research, and forward them to sales staff. The goal is to automate this process to improve the efficiency of lead handover to sales.

- Bachelor’s degree or similar qualification in Marketing, Communications, Business, or a related field.

- 3+ years in digital marketing, ideally in a B2B environment
- Experience with HubSpot, Salesforce, and CMS platforms (e.g., WordPress)
- Event coordination experience, especially for conferences and webinars

- Proficiency in Microsoft Office, Google Enterprise, social media ad tools and familiarity with design tools such as Canva and Adobe Photoshop.
- Knowledge of web analytics and SEO/SEM
- Familiarity with A/B testing, keyword research, and project management tools (e.g., Monday.com, Asana)

- Strong writing, copywriting, and editing skills; ability to create persuasive marketing collateral and content.
- A collaborator who is able to bring cross-functional teams together to achieve goals and meet deadlines.

- Comfortable with data analysis for campaign optimization and lead quality improvement
- Excellent organizational and project management abilities, able to manage multiple work streams simultaneously.

What Does Success Look Like?

- B2B lead and revenue targets met/exceeded
- Campaign, new product, and content execution plans delivered, adhering to quality, timelines, and budget
- Positive stakeholder relationships across the business

These are some of the perks you can expect when you join the team:

- Flexible working hours
- Competitive remuneration
- Generous annual leave policy
- Learning and development opportunities within a global team
- Social and Outreach events organized by the Construct Social Committee

ABOUT CONSTRUCT

Online Education Services (OES) helps its education provider partners transform the lives of their learners by increasing access to high-quality online education. With an overarching vision of being the world’s most impactful education enabler, OES has a proven track record in Australia and the UK in developing innovative and student-centred online programs.

Construct Education, a wholly-owned subsidiary of OES, a global leader in education solutions, is the US-facing brand of our fee-for-service digital learning solutions business. Construct creates digital learning experiences for some of the most well-known universities and organizations, at scale, and we are committed to developing online education that prepares learners for real-world challenges and helps them succeed in their careers.

As part of the SEEK Group, OES, and Construct, benefit from the global reach and expertise of a digital pioneer.

#J-18808-Ljbffr

  • Marketing Specialist: B2B Product Marketing

    4 weeks ago

    Cape Town, South Africa Construct Education Full time

    **Reporting to: Head of Marketing** **Location: Cape Town** **Employment type: 12-month fixed-term contract** **Hybrid work model: 2 days in office** **Working hours: 10:00 to 18:30 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia.** **Job level: Mid** **Job summary**: **Key Responsibilities**: - **Support...

  • B2B Marketing Specialist

    4 days ago

    Cape Town, Western Cape, South Africa Elite Search Full time

    About This Opportunity">As a Marketing Coordinator at Elite Search, you will play a key role in driving our B2B marketing strategy and execution, digital marketing, web management, event and sponsorship management, product and sales support, branding and messaging, and vendor management.Responsibilities:B2B Marketing Strategy & Execution: Develop and execute...

  • Marketing Specialist: B2B Product Marketing

    4 weeks ago

    Cape Town, South Africa Construct Education Full time

    Reporting to: Head of Marketing Location: Cape Town Employment type: 12-month fixed-term contract Hybrid work model: 2 days in office Working hours: 10:00 to 18:30 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia. Job level: Mid Job summary: The Marketing Specialist, along with the marketing team, is...

  • B2b Product Marketing

    1 month ago

    Cape Town, South Africa Delta-v Full time

    Are you a B2B marketer who’s looking to move into a role where you work with a range of international FinTech companies and own Go-to-Market strategy and execution?_ **About Delta-v** Delta-v’s mission is to accelerate the growth of exceptional tech companies. We do this by helping these companies with the thing they struggle the most with -...

  • Retail Marketing Specialist

    4 days ago

    Cape Town, Western Cape, South Africa Ground One Direct Marketing Full time

    We are looking for an ambitious and driven Retail Marketing Specialist to join our team at Ground One Direct Marketing. In this role, you will be responsible for promoting and selling products to clients, building relationships, and contributing to our sales targets.Job OverviewAs a Retail Marketing Specialist, you will play a key role in driving sales and...

  • Marketing Specialist: B2B Product Marketing

    4 weeks ago

    Cape Town, South Africa Construct Education Full time

    Reporting to: Head of MarketingLocation: Cape TownEmployment type: 12-month fixed-term contractHybrid work model: 2 days in officeWorking hours: 10:00 to 18:30 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia.Job level: MidJob summary: The Marketing Specialist, along with the marketing team, is responsible for...

  • B2B Product Marketer

    3 weeks ago

    Cape Town, South Africa Delta-v Full time

    Job title : B2B Product Marketer - Create FinTech Go-to-Market StrategyJob Location : Western Cape, Cape TownDeadline : December 12, 2024Quick Recommended Links Jobs by Location Job by industries About the Role This role is an opportunity to own the strategy and execution of the Go-to-Market campaigns that we run for our international FinTech and SaaS...

  • Product Marketing Specialist

    2 weeks ago

    Cape Town, South Africa Electrum Payments Full time

    The Company Electrum is the next-generation cloud-native payments technology company. Since 2012, we have established ourselves as a respected partner to banks, retailers and mobile network operators through our deep expertise and track record in delivering trusted enterprise-grade payments solutions. We’ve built a reputation in providing solutions for...

  • Product Marketing Manager

    6 months ago

    Cape Town, South Africa OfferZen Full time

    OfferZen is a talent marketplace where software developers get matched with jobs at leading tech companies. As we scale our product, reach, and team, it has become increasingly important to have someone who champions, develops, and curates the positioning of OfferZen's product for our B2B audience specifically. As a product marketer on OfferZen's marketing...

  • B2B Product Marketer

    3 weeks ago

    Cape Town, South Africa Delta-v Full time

    Job title : B2B Product Marketer - Create FinTech Go-to-Market Strategy Job Location : Western Cape, Cape Town Deadline : December 12, 2024 Quick Recommended Links Jobs by Location Job by industries About the Role This role is an opportunity to own the strategy and execution of the Go-to-Market campaigns that we run for our international...

  • Marketing Operations Specialist

    4 weeks ago

    Cape Town, Western Cape, South Africa Unlimited Force Marketing Full time

    We are Unlimited Force Marketing, a pioneering direct sales and marketing company dedicated to empowering young individuals to achieve financial independence.Our mission is to provide professional growth opportunities that unlock the potential of our team members. We seek an enthusiastic sales marketer with a strong work ethic and passion for driving...

  • Marketing Specialist

    7 months ago

    Cape Town, South Africa FROGG Recruitment Full time

    **Marketing Specialist Claremont Cape Town** Our corporate client in Financial Services is looking for a Marketing specialist with 4-5 years post degree/qualification experience. *** **Salary Negotiable** **Min Requirements** Highest Qualification - Marketing or similar degree or National Diploma 4-5 year’s experience as a marketing specialist **Job...

  • B2B Growth Marketing Manager

    3 weeks ago

    Cape Town, South Africa Delta-v Full time

    Job title : B2B Growth Marketing ManagerJob Location : Western Cape, Cape TownDeadline : December 27, 2024Quick Recommended Links Jobs by Location Job by industries About the Role This role is an opportunity to own the strategy and execution of the Go-to-Market campaigns that we run for our international FinTech and SaaS Customers. You’ll engage directly...

  • B2B Growth Marketing Manager

    3 weeks ago

    Cape Town, South Africa Delta-v Full time

    Job title : B2B Growth Marketing Manager Job Location : Western Cape, Cape Town Deadline : December 27, 2024 Quick Recommended Links Jobs by Location Job by industries About the Role This role is an opportunity to own the strategy and execution of the Go-to-Market campaigns that we run for our international FinTech and SaaS Customers....

  • Marketing Manager

    7 months ago

    Cape Town, South Africa Ambit Connect Full time

    The position reports into a marketing executive. **The marketing manager**: brand and communications will play a pivotal role in shaping the company’s brand identity and driving revenue growth. This full-time permanent role involves developing and executing marketing strategies aligned with broader business requirements. It requires a hands-on approach,...

  • B2B Product Marketing

    1 month ago

    Cape Town, South Africa Delta-v Full time

    Are you a B2B marketer who’s looking to move into a role where you work with a range of international FinTech companies and own Go-to-Market strategy and execution? About Delta-v Delta-v’s mission is to accelerate the growth of exceptional tech companies. We do this by helping these companies with the thing they struggle the most with - consistently...

  • B2B Content Writer

    3 weeks ago

    Cape Town, South Africa Delta-v Full time

    Job title : B2B Content Writer - Become FinTech Product MarketerJob Location : Western Cape, Cape TownDeadline : December 12, 2024Quick Recommended Links Jobs by Location Job by industries About the Role This role is an opportunity to own the strategy and execution of the Go-to-Market campaigns that we run for our international FinTech and SaaS Customers....

  • B2B Content Writer

    3 weeks ago

    Cape Town, South Africa Delta-v Full time

    Job title : B2B Content Writer - Become FinTech Product Marketer Job Location : Western Cape, Cape Town Deadline : December 12, 2024 Quick Recommended Links Jobs by Location Job by industries About the Role This role is an opportunity to own the strategy and execution of the Go-to-Market campaigns that we run for our international...

  • B2B Product Marketing

    1 month ago

    Cape Town, South Africa Delta-v Full time

    Are you a B2B marketer who’s looking to move into a role where you work with a range of international FinTech companies and own Go-to-Market strategy and execution?About Delta-v Delta-v’s mission is to accelerate the growth of exceptional tech companies. We do this by helping these companies with the thing they struggle the most with - consistently...

  • Product Marketing Specialist

    6 months ago

    Cape Town, South Africa 1-grid Full time

    Location: Cape Town, South Africa Reports to: Head of Marketing 1-grid is a leading web hosting company with a well-established customer base that is passionate about delivering top-quality hosting solutions to SMEs in South Africa. We're on a mission to grow businesses online with simple and reliable products, and we're looking for a Product Marketing...