Product Specialist

2 months ago

Cape Town, South Africa Red Bull Full time

**Company Description**:
The Product Specialist works closely with the Brand Manager on understanding and gathering consumer insights and market research, specifically what drives trial and per capita consumption. They run the day-to-day “brand operations” in the fields of product marketing, new products and packaging initiatives and brand projects. Together with the Brand Marketing Team, they are the “guardians of the brand” ensuring the brand is portrayed in the right way.

**Consumer Insights & Market Research**

Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate consumption occasion ideas and plans.

When focusing on the younger segment of the target group, monitor the consumer’s perception about brand and products in social media.

Sustains or strengthens the brand part of the trial and awareness study; past 4-week consumption/12-month trial, TOM awareness and brand salience, with a specific lens on consumption occasions, changes in consumption & frequency.

**Brand Management**

Leads and contributes the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.

Builds new cross-functional tools, such as sales/marketing programs or trade marketing.

Works closely with the Brand Manager, Head of Brand Marketing, all other country marketing specialists and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.

Instigates and participates in creative sessions to develop tactics and assess best practice case studies.

Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.

**Creative Communication**

Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.

Develops and implements the ideal product marketing plans, ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.

Strengthens agency service and client/agency relationships & builds a strong, transparent, trusty partnership and cooperation with management and personnel.

**Product and Packaging Innovation**

Supports the Brand Manager in solid product launches together with sales, finance and other marketing functions.

Collects all learnings to share locally and with International HQ.

**General Management**

Supports the Brand Marketing Team in development and implementation of the annual business plan.

Prepares, together with the Brand Marketing Team, the annual plan and financial budgets/P&L.

Manages and maintains the agreed budget.

**Qualifications**:

- FMCG brand marketing skills, knowledge and experience.
- Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context.
- Generate consumer insights and translate them into successful brand initiatives.
- Implement the business strategy successfully, while managing associated changes and people processes.
- Strong analytical ability and commercial acumen to understand financial statements and market trends.
- Effective negotiation and interpersonal skills.
- High standard of integrity with a passion for the brand and commitment to Red Bull values.
- Ability to focus and follow through on priorities and deliver quality results.
- University degree in Marketing is advantageous

**Additional Information**:

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