Digital Media Strategist

5 months ago

Sandton, South Africa Starcom Full time

**Company Description** Who we are**:
**We are the human experience company**

**We create experiences people love and actions brands need**.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

**Our Philosophy on Strategy**:
Strategy sits at the center of what we do - without it, we can’t bring insight to data or direction that delivers business outcomes.
- Our clients relay on us to provide the data and direction that will deliver business outcomes - uncovering new market opportunities, growing their business and delivering real ROI.
- Our clients need to be kept in touch with what is happening in the world around them and we ensure that they are empowered with the trended insights that cover their industry, category and customer / client / consumer market.
- Our clients expect us to tap into the best minds and skills from around the world, to deliver cutting-edge and world-class product, tools, technology, skills and knowledge to the table.
- Our clients want to get their time in the sun and be made famous for the work they produce in partnership with their agency teams - to do this, we need to regularly be entering at least two awards per year.
- Starcom and Publicis Media need to showcase the great work you do. To do this we need at least two case studies produced, from the work that you do each year.
- Planners lean on our strategic teams to provide direction, so they can implement and turn strategy into action.
- Our media investment team rely on our strategists to provide the clout that will unlock buying efficiencies with media suppliers.
- Our Power of One teams and creative agency partners need us to provide a deep understanding of the customer/ client / consumer and provide inspiration to produce meaningful communication.
- Because of this, we actively seek out strategic talent with the personality, ‘smarts’ and attitude to manage multiple work streams, multiple clients and multiple agency stakeholders.
- Starcom wants you to grow and thrive in an environment that demands strategic excellence.
- In return, we provide a culture where everyone’s opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.

**Job Description** The Job Purpose**:

- To demonstrate real passion, care and vision for the brands in your portfolio.
- To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
- Work collaboratively with the communications strategists within and outside of the Publicis Groupe.
- Deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To unearth and deliver the best media owner relationships that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients - for internal and external awards.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- Work closely with the Digital Ad Operations team to ensure the smooth running and executions of campaign. This requires that one follow the Ad Operations process to maintained in the most frictionless operation possible.
- Work collaboratively with the buyers to ensure media schedules are processed for billing and all queries are resolved.
- Make best use of Publicis research and optimization tools.
- Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners, media owners and clients.
- Work collaboratively with the Digital Media Analyst and Data Scientist responsible for reporting and dashboard managements, for effective and timeously delivery of live connections and reports.
- Produce digital media plans, in line with the strategies and KPI’s recommended in your strategic recommendations.
- Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
- Deliver on any digital media reports or requirements required by global or regional agency partners or hubs.
- Work collaboratively with the AdOps team to maintain highest taxonomy standards.
- Work collaboratively with the Head of Digital at Publicis Media.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.
- To produce at least one thought-leadership article per annum.

**What you can expect in an average week**:
You will be involv

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