Content Strategist and E-commerce Content Manager

1 month ago

Cape Town, Western Cape, South Africa West Coast Personnel Full time

As a Content Strategist and E-commerce Content Manager with West Coast Personnel, you will be responsible for crafting compelling content across various platforms to enhance our brand presence, drive traffic, and ultimately increase conversions.

Key Responsibilities:

Main Content Creation: Develop and create high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials. This includes photos, videos, drawings, and any other useful media.

Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.

SEO Copywriting: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to our website and social media pages.

Social Media Management: Create engaging posts, captions, and visuals for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.

Content Strategy: Devise, propose, and execute content strategies that support our overall marketing objectives and brand messaging.

Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve our content strategy and effectiveness.

Analytics and Optimization: Monitor and analyze the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize content for better results.

Cross-functional Collaboration: Work closely with various teams, including marketing, merchandising, inventory management, and customer service, to ensure alignment of online shop content with overall business objectives.

We Offer:

  • A competitive salary of $80,000 per year
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off
  • The opportunity to work with a talented team of professionals in the e-commerce industry

To be successful in this role, you will need:

  • Certification in Marketing, Communications, or a related field
  • Proven experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity
  • Proficiency in SEO best practices and experience with keyword research and optimization
  • Excellent writing, editing, and proofreading skills with a keen attention to detail
  • Familiarity with social media platforms and experience managing social media accounts for businesses
  • The ability to work both independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines

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