Digital Content Strategist
7 days ago
We are seeking a highly skilled Digital Content Specialist to join our team at Ares Holdings. As a key member of our e-commerce department, you will play a crucial role in shaping the digital content strategy and driving business growth.
Job DescriptionOverview:
The successful candidate will be responsible for overseeing the entire content lifecycle, from creation to distribution. This includes developing and implementing content strategies that align with our short-term and long-term marketing targets.
Key Responsibilities:
- Developing and maintaining relationships with external content partners and vendors to ensure quality content is produced and delivered on time
- Managing content distribution to online channels and social media platforms to increase web traffic
- Maintaining files of all content, including campaign-based content
- Staying up to date on competitor content and benchmarking
- Ensuring legal compliance in all content (e.g. copyright and data protection)
- Ensuring all content adheres to brand guidelines, voice, and tone across all channels of responsibility
Requirements:
- Bachelor's degree in business administration, communications, content, or marketing
- 4 years of experience in the field
- Familiarity with social media and marketing principles
- Experience in consumer buying behaviors
- Experience developing video content and copywriting for digital content
- Strong creative writing skills
- Knowledge of the content management process
- Comprehensive understanding of fashion and retail
- Knowledge of SEO and web traffic metrics
About Us:
Ares Holdings is a rapidly expanding distributor with aspirational brands. We pride ourselves on our effort to drive continuous employee engagement activities to enable a connected culture.
Perks & Benefits:
- Salary: R600,000 per annum
- Gym & Shower facilities
- Personal Trainer Yoga
- Pension Fund Medical aid with Gap cover Staff Allocation (R12 000 Retail Value per annum)
- Staff discount (50% off for you and your family across all the brands within the group)
- Healthy Lunch subsidy Company performance incentive scheme Long-service incentives Holistic Employee Wellness programme
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