Digital Content Strategist

7 days ago


Cape Town, Western Cape, South Africa Ares Holdings Full time
About the Role

We are seeking a highly skilled Digital Content Specialist to join our team at Ares Holdings. As a key member of our e-commerce department, you will play a crucial role in shaping the digital content strategy and driving business growth.

Job Description

Overview:

The successful candidate will be responsible for overseeing the entire content lifecycle, from creation to distribution. This includes developing and implementing content strategies that align with our short-term and long-term marketing targets.

Key Responsibilities:

  • Developing and maintaining relationships with external content partners and vendors to ensure quality content is produced and delivered on time
  • Managing content distribution to online channels and social media platforms to increase web traffic
  • Maintaining files of all content, including campaign-based content
  • Staying up to date on competitor content and benchmarking
  • Ensuring legal compliance in all content (e.g. copyright and data protection)
  • Ensuring all content adheres to brand guidelines, voice, and tone across all channels of responsibility

Requirements:

  • Bachelor's degree in business administration, communications, content, or marketing
  • 4 years of experience in the field
  • Familiarity with social media and marketing principles
  • Experience in consumer buying behaviors
  • Experience developing video content and copywriting for digital content
  • Strong creative writing skills
  • Knowledge of the content management process
  • Comprehensive understanding of fashion and retail
  • Knowledge of SEO and web traffic metrics

About Us:

Ares Holdings is a rapidly expanding distributor with aspirational brands. We pride ourselves on our effort to drive continuous employee engagement activities to enable a connected culture.

Perks & Benefits:

  • Salary: R600,000 per annum
  • Gym & Shower facilities
  • Personal Trainer Yoga
  • Pension Fund Medical aid with Gap cover Staff Allocation (R12 000 Retail Value per annum)
  • Staff discount (50% off for you and your family across all the brands within the group)
  • Healthy Lunch subsidy Company performance incentive scheme Long-service incentives Holistic Employee Wellness programme


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