Digital Marketing Strategist

1 month ago

Cape Town, Western Cape, South Africa SET Recruitment Consultants Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at SET Recruitment Consultants. As a key member of our e-commerce team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

Job Description

The ideal candidate will have a strong background in performance marketing, with experience in managing online store presence across paid search, programmatic display, and paid social channels. You will collaborate closely with our marketing and creative teams to create compelling content for paid media channels and oversee campaigns on relevant self-service paid media channels.

You will also be responsible for utilising the digital marketing budget effectively to align with marketing goals, implementing a testing framework to launch and measure campaign experiments, and evaluating emerging technologies to provide thought leadership in performance marketing.

Key Responsibilities
  • Manage the online store's presence across paid search, programmatic display, and paid social channels.
  • Collaborate with marketing and creative teams to create compelling content for paid media channels.
  • Oversee campaigns on relevant self-service paid media channels and guide strategy where media buying is required.
  • Utilise the digital marketing budget effectively to align with marketing goals.
  • Implement a testing framework to launch and measure campaign experiments.
  • Evaluate emerging technologies and provide thought leadership in performance marketing.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree or equivalent in marketing or data analysis.
  • Experience in performance marketing for an e-commerce business.
  • Proficient with Google Looker Studio, Tableau, and HubSpot.
  • Proven track record as a paid media specialist.
  • Strong background in producing data-driven insights and recommendations.
  • Familiarity with GA4, GTM, Google Ads, Meta Ad Manager, and TikTok Ads.
  • Good knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
  • Proficient in Microsoft Office Suite.
  • Fluent in English and Afrikaans.
  • High attention to detail and excellent organisational skills.
  • Ability to prioritise and work efficiently in a fast-paced environment.
  • Strong collaboration skills to work cross-functionally with various teams.
  • Eagerness to learn and develop skills in the digital marketing field.
Salary & Benefits

We offer a competitive salary of R120,000 per annum, plus benefits including health insurance, retirement fund contributions, and 20 days annual leave.

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