Content Strategist for E-commerce Marketing

3 weeks ago


Cape Town, Western Cape, South Africa RareCruit Full time
Job Description:

We are seeking a skilled Content Strategist to join our team at RareCruit. As a key member of our marketing team, you will be responsible for developing high-quality content that drives engagement and conversion across various digital channels.

About the Role:
  • Create compelling content for e-commerce websites, including product descriptions, category pages, landing pages, and blog posts
  • Develop persuasive copy for digital marketing campaigns, including email newsletters, social media ads, and PPC campaigns
  • Collaborate with cross-functional teams to ensure brand consistency and alignment with marketing objectives
Key Responsibilities:
  1. Conduct thorough research on industry trends, consumer behavior, and competitive landscape to inform content strategy and messaging
  2. Tailor content to target audience demographics, preferences, and pain points, utilizing data-driven insights to optimize performance
  3. Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and style guidelines
Requirements:
  • Bachelor's degree in Marketing, Communications, English, or related field
  • Proven experience (3+ years) as a marketing copywriter within a digital marketing agency, focusing on e-commerce marketing in all channels
  • Exceptional writing skills with a keen eye for detail and a mastery of grammar, punctuation, and syntax
What We Offer:
  • A collaborative and inclusive work environment that values creativity, diversity, and innovation
  • Competitive salary and professional growth and development opportunities

The estimated salary for this role is $65,000 - $85,000 per year, depending on experience and qualifications.



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