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Marketing Performance Specialist

1 week ago

Cape Town, Western Cape, South Africa The Legends Agency Full time
The Legends Agency is a forward-thinking company that is dedicated to delivering high-quality services to its clients. We have a rich history, dating back to 1974 when we were founded by a French family. Today, we are a global company with a presence in many markets around the world.

We specialize in a number of areas, including removals, international mobility management, records management, heritage preservation, digitization, and information sharing. Our goal is to provide our customers with the best possible service, and we achieve this through our commitment to quality and our focus on meeting the needs of each individual customer.

Job Description:

As a Digital Campaign Manager and Analyst, you will play a key role in shaping the direction of our digital marketing efforts. You will be responsible for managing online advertising campaigns, monitoring their performance, and making adjustments as necessary. You will also work closely with our international marketing team, providing input and guidance to help drive results.

The ideal candidate will be highly analytical and able to interpret complex data sets. They will also have strong communication skills and be able to present their findings to colleagues and management. In addition, they will have a passion for digital marketing and a keen eye for innovative ideas.

Key Responsibilities:
  • Manage and optimize online advertising campaigns.
  • Set up and monitor campaigns for performance and effectiveness.
  • Prepare daily, weekly, and monthly reports on campaign performance.
  • Improve client visibility through data-driven digital strategies.
  • Conduct web research and benchmarking to support marketing initiatives.
  • Provide detailed performance reports to management.
  • Assist in the preparation of presentations and marketing materials.
  • Support other departments as needed with marketing insights and data analysis.
  • Develop engaging and persuasive copy for marketing campaigns.

Requirements:
  • Bachelor's degree in Marketing with a focus on Digital Marketing.
  • Proficiency in Excel, Word, and PowerPoint.
  • Excellent verbal and written communication skills in English.
  • Highly organized and methodical with great attention to detail.
  • Ability to think outside the box and adapt to different tasks.
  • Strong collaboration skills and ability to work in a team.
  • Strong ability to manage and report on multiple campaigns efficiently.

What We Offer:
  • Be part of a dynamic and innovative team.
  • Work in an international environment with opportunities for professional growth.
  • Gain hands-on experience in digital marketing, data analytics, and campaign management.