Performance Marketer
4 weeks ago
- Performance Marketing strategy development, implementation, campaign management and optimization of various performance channels with a strong performance focus to achieve targets.
- Implement advanced retail-focused performance marketing strategies to push strategic growth.
- Measure and analyse the performance and growth of channels and campaign elements driving performance.
- Manage large-scale budgets to achieve aggressive growth and revenue targets.
- Liaise with internal stakeholders to understand their business needs and translate them to performance marketing strategies.
- Drive mobile app acquisition and retention.
- Utilise different attribution models to properly evaluate PPC performance to have the best understanding of your channels/campaigns 'true' performance.
- Keep up to date on changes in the digital industry and continuously set up tests to implement and determine the viability of these new changes on our internal paid advertising.
- Drive reporting needs to deliver relevant, usable and actionable insights across channels for various stakeholders.
- Assist in the development of best performing/effective ad copy, content, images and videos to guide effective creative production within the group.
- Minimum 3 Years Google Ads + Facebook Ads experience with a strong focus on driving performance through conversion based campaigns.
- Strong eCommerce experience and understand retail fundamentals.
- Strong analytical skills.
- Great attention to detail.
- Desire to learn.
- We are building a rockstar team and thus hiring for a range of experience levels from Junior to Senior, so if you tick some of these boxes and feel you are of high talent, please reach out to us.
- Certificates: Google Ads Certified & Google Analytics Certified.
- Good judgement, proactivity, responsiveness and problem-solving skills.
- Ambitious.
- App Marketing experience - App acquisition & retention across paid platforms.
- Google Marketing Platform experience.
- Degree in Marketing, Statistics, Economics (other relevant fields of study).
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