E-commerce Marketing Specialist

6 hours ago


Cape Town, Western Cape, South Africa The Legends Agency Full time

The Legends Agency seeks a highly skilled E-commerce Marketing Specialist to join our team in Century City, South Africa.

We offer a competitive salary of R24,000 per month plus a medical allowance of R1,500 per month after the probation period.

About the Role

This is an exciting opportunity for someone with a strong analytical mind and creative flair to showcase their skills in e-commerce marketing. As an E-commerce Marketing Specialist, you will be responsible for analyzing sales data, identifying top-performing products, and creating engaging email campaigns that resonate with local customers.

Key Responsibilities:

  • Data Analysis & Product Selection
    • Analyze daily sales data to identify top-performing products across various regions.
    • Use Excel to organize data and identify logical product pairings (e.g., pools with costumes, luggage with flights).
    • Tailor recommendations for different regions, ensuring that promotions resonate with local customers and market demands.
  • Creative Email Campaign Creation
    • Design engaging, region-specific email content that highlights hot-selling products, pairing items creatively to boost cross-selling opportunities.
    • Adapt campaigns based on regional preferences (e.g., local restaurant deals for specific areas).
    • Stay deadline-driven, ensuring all campaigns are prepared and delivered on schedule.
  • Engagement with Sales Teams
    • Lead daily, weekly, and monthly meetings with sales teams, discussing email performance, product selections, and strategic insights.
    • Act as a key point of contact, explaining the significance of specific products and how they align with consumer trends.
    • Collaborate with team members across departments to continuously enhance campaign effectiveness.
Requirements

To succeed in this role, you should have:

  • A bachelor's degree or diploma in a relevant field (e.g., commerce, marketing).
  • Experience in data analysis and advanced Excel skills.
  • Excellent communication and interpersonal skills.
  • A creative and detail-oriented approach to problem-solving.

In return, we offer a dynamic work environment where you can grow your career in e-commerce marketing with a focus on data-driven strategies.



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