Digital Marketing Strategist for E-commerce Campaigns

7 days ago

Cape Town, Western Cape, South Africa The Legends Agency Full time
About The Legends Agency

We are a leading UK innovative e-commerce company seeking an Online Marketing Administrator with a strong analytical mind, a flair for creativity, and a lively personality to showcase their skills in our Cape town office South Africa.

Salary and Benefits

The salary for this role is estimated at R24 000 per month plus R1500 per month medical allowance after the probation period.

Job Overview

This role is perfect for someone who thrives on interpreting data to understand market trends and customer preferences, then using that insight to create engaging, regionally tailored email campaigns across the UK.

You'll work closely with the sales team, guiding them on product selection and campaign performance. If you're someone who loves interacting with people, enjoys outdoor adventures, and has a knack for making data-driven decisions, this role could be a great fit.

Main Responsibilities:
  • Data Analysis & Product Selection
    • Analyze daily sales data to identify top-performing products across various regions.
    • Use Excel to organize data and identify logical product pairings (e.g., pools with costumes, luggage with flights).
    • Tailor recommendations for different regions, ensuring that promotions resonate with local customers and market demands.
  • Creative Email Campaign Creation
    • Design engaging, region-specific email content that highlights hot-selling products, pairing items creatively to boost cross-selling opportunities.
    • Adapt campaigns based on regional preferences (e.g., local restaurant deals for specific areas).
    • Stay deadline-driven, ensuring all campaigns are prepared and delivered on schedule.
  • Engagement with Sales Teams
    • Lead daily, weekly, and monthly meetings with sales teams, discussing email performance, product selections, and strategic insights.
    • Act as a key point of contact, explaining the significance of specific products and how they align with consumer trends.
    • Collaborate with team members across departments to continuously enhance campaign effectiveness.
Desired Personality and Attributes
  • Outgoing, confident, and engaging.
  • Thrives on clear communication and enjoys interacting with team members.
  • Highly responsible, deadline-driven, and committed to achieving objectives on time.
  • Creative thinker who enjoys using data to craft compelling marketing messages and is excited to brainstorm ways to pair products effectively.
  • Goal-oriented and eager to establish a name in e-commerce marketing, using data insights to drive impactful campaigns.
Required Skills and Qualifications
  • Education: Bachelor's degree or diploma
  • Experience: Experience analyzing data and advanced Excel experience
  • Technical Skills:
    • Proficiency in Excel, especially advanced functions (e.g., VLOOKUP, pivot tables) to manage and analyze data.
  • Core Competencies:
    • Analytical with a strong commercial mindset and business acumen.
    • Outspoken, with excellent communication skills and the confidence to lead meetings.
    • Creative and detail-oriented, with a flair for pairing products and crafting engaging regional campaigns.
Ideal Candidate Profile

This role is ideal for someone with a commercial degree or diploma (e.g., BCom) who enjoys a blend of social interaction, analytical tasks, and creative problem-solving. Prior experience in e-commerce marketing, especially with a focus on regional targeting, is beneficial. You should be excited about the challenge of transforming data into engaging email content, and enthusiastic about building relationships with the team to drive sales success.

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