Digital Marketing Strategist

3 days ago


Cape Town, Western Cape, South Africa Arvo Full time

Job Summary

At Arvo, we are seeking a highly skilled Digital Marketing Strategist to contribute to the company's growth and enhance relationships with various stakeholders. This role involves managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics.

Key Responsibilities

  • SEO Management: Conduct keyword research, develop and implement SEO strategies, monitor performance.
  • Paid Advertising: Plan and optimize paid campaigns across platforms (Google Ads, LinkedIn).
  • Social Media: Develop strategies for brand awareness, create content, and track analytics.
  • Website Management: Update the website using WordPress, collaborate on new features.
  • CRM and List Management: Manage customer databases, segment lists, execute CRM strategies.
  • Email Marketing: Design campaigns, analyze performance, implement improvements.
  • Analytics and Reporting: Use Google Analytics for insights, track traffic and campaign success.

Qualifications and Experience

  • Bachelor's in Marketing, Communications, Business, or related field.
  • Certification in Google Ads or Analytics is advantageous.
  • 5+ years in digital marketing, preferably in financial services.
  • Proficient in SEO, advertising, social media, WordPress, CRM; basic programming skills are a plus.

Key Competencies

  • Strong communication, interpersonal, and analytical skills.
  • Ability to manage multiple projects, meet deadlines, and implement effective strategies.
  • Client-focused, proactive, detail-oriented, collaborative.

This position is ideal for a digital marketing professional eager to make a meaningful impact in a dynamic environment.

The estimated salary for this position is R42,000 - R55,000 per month, depending on experience.



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