Digital Marketing Strategy Lead
2 months ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Ad Talent. As a Digital Marketing Strategist, you will be responsible for developing and implementing comprehensive digital marketing strategies to achieve clients' business objectives.
Key Responsibilities:
- Develop and implement digital marketing strategies to drive business growth
- Conduct market research and competitive analysis to identify opportunities and trends
- Define and segment target audiences, creating detailed customer personas to guide content and campaign strategies
- Set measurable goals and KPIs for digital marketing campaigns
- Monitor and analyse client campaign performance, using data to optimise results
- Provide strategic insights to retain and grow client accounts, while supporting new business proposals
- Collaborate with the content team to develop engaging, SEO-optimised content aligned with brand messaging
- Stay informed on emerging digital marketing trends and share insights with internal teams
Requirements:
- Proven experience as a Digital Marketing Strategist or similar role (minimum 3 years)
- Strong public speaking skills with the ability to present confidently and engage diverse audiences
- Deep understanding of digital marketing channels (Google Ads, YouTube, SEO, content marketing)
- Proficiency in marketing and web analytics platforms (e.g., Google Analytics, SE Rankings)
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Excellent communication and interpersonal skills
- Creative thinker with a passion for developing innovative marketing strategies
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Certification in Google Analytics, Google Ads, or similar is a plus
- Experience or knowledge of AI is highly valued
- Expertise in omnichannel marketing is essential
We are a dynamic, forward-thinking digital marketing agency that partners with businesses to deliver innovative marketing solutions. Our team thrives on creating data-driven strategies that achieve impactful results, helping our clients reach their business goals through a blend of creativity and technical expertise.
We're passionate about staying ahead of industry trends, ensuring that we remain leaders in the digital marketing space.
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