Chief Marketing Officer

4 days ago


Pretoria, Gauteng, South Africa SPARK Schools Full time
Job Title: Chief Marketing Officer - Digital Strategy

Salary: R1,500,000 - R2,000,000 per annum (Estimated)

About the Role

We are seeking a seasoned marketing leader to spearhead our digital marketing efforts. As the Chief Marketing Officer - Digital Strategy, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth, increases brand awareness, and enhances customer engagement.

Key Responsibilities
  • Develop and execute a robust digital marketing plan that aligns with SPARK Schools' overall business objectives.
  • Lead a high-performing team of marketers to deliver exceptional results in digital marketing, data analytics, and content creation.
  • Collaborate with internal stakeholders to ensure seamless integration of marketing initiatives across channels.
  • Analyze market trends, competitor strategies, and consumer behaviors to inform marketing decisions.
  • Manage and allocate marketing budgets to optimize spend on digital channels.
  • Provide regular reports on marketing performance, focusing on digital metrics and ROI.
Requirements
  • 10+ years of experience in building, scaling, and leading high-performance marketing teams, with 5+ years at a senior or executive level.
  • A proven track record of success in overseeing both marketing functions in a single organization.
  • Previous P&L responsibility and experience overseeing market research.
  • Sales, retail, or business development experience is advantageous.


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