Digital Marketing Strategist

17 hours ago


Pretoria, Gauteng, South Africa Ad Talent Full time
About Ad Talent

We are a dynamic, forward-thinking digital marketing agency that partners with businesses to deliver innovative marketing solutions. Our team thrives on creating data-driven strategies that achieve impactful results, helping our clients reach their business goals through a blend of creativity and technical expertise. We're passionate about staying ahead of industry trends, ensuring that we remain leaders in the digital marketing space.

Job Description

We are seeking a highly skilled and strategic Digital Marketing Strategist to join our team. The ideal candidate is a creative thinker with a deep understanding of digital marketing trends and platforms and has a passion for developing innovative strategies that drive results. If you have a track record of delivering successful campaigns, experience in omnichannel marketing, and a knack for presenting ideas in a clear and persuasive manner, we want to hear from you.

Main Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to achieve clients' business objectives.
  • Conduct market research and competitive analysis to identify opportunities and trends.
  • Define and segment target audiences, creating detailed customer personas to guide content and campaign strategies.
  • Set measurable goals and KPIs for digital marketing campaigns.
  • Monitor and analyse client campaign performance, using data to optimise results.
  • Provide strategic insights to retain and grow client accounts, while supporting new business proposals.
  • Ensure strategy projects are accurately costed and profitable, remaining in scope.
  • Perform GAP analyses to address performance discrepancies and create actionable plans.
  • Create detailed user journey maps, optimising customer interactions across digital channels.
  • Collaborate with the content team to develop engaging, SEO-optimised content aligned with brand messaging.
  • Utilise web analytics tools (e.g., Google Analytics) to track and measure campaign performance.

We estimate the salary for this position to be around $85,000 per year, depending on your level of experience and qualifications.



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