Digital Marketing Strategist

4 weeks ago


Pretoria, Gauteng, South Africa JenRec Recruitment Full time
Job Title:

Digital Marketing Strategist - Lead Generation Specialist

About the Role:

We are seeking a highly skilled Digital Marketing Strategist to join our team at JenRec Recruitment. As a key member of our marketing team, you will play a crucial role in leading and managing digital marketing campaigns across various platforms and channels.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to drive lead generation and achieve commercial objectives.
  • Collaborate with the B2B Marketing Lead, Designer, and Sales team to ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics.
  • Manage and optimize digital campaigns across various platforms, including Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email.
  • Analyze and report on campaign data, providing insights and recommendations to improve campaign performance.
  • Set up and test goals and conversion tracking, ensuring accurate measurement of campaign effectiveness.
  • Implement and maintain on-page and off-page SEO best practices to improve website visibility and search engine rankings.
  • Craft compelling copywriting (long and short form) to engage target audiences and drive conversions.
Requirements:
  • Bachelor's degree in Marketing Management or related field (essential).
  • Postgraduate Degree or Diploma in Marketing Management or related field (desirable).
  • A minimum of 5 years' experience in Business to Business marketing, digital campaign management, and SEO.
  • Proficiency in Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email.
  • Expertise in GA4, LinkedIn Business Manager, and Google Looker Studio.
  • Thorough understanding of conversion tracking tools (e.g., Google Tag Manager, Firebase, LinkedIn Conversion Tag).
  • Proficient in Google Suite (or Microsoft Suite).
Compensation:

The estimated salary for this position is $90,000 - $120,000 per year, depending on location and experience.



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