Digital Marketing Strategist

1 month ago


Pretoria, Gauteng, South Africa Rad Resources Full time
Job Description

Rad Resources is seeking a highly skilled Digital Marketing Coordinator to support our B2C marketing efforts. The ideal candidate will be responsible for campaign optimization, marketing administration, and data analysis.

About the Role

We are looking for a detail-oriented individual with strong analytical skills to monitor and optimize digital marketing campaigns. The successful candidate will have experience with MailChimp or similar platforms and be proficient in Microsoft Suite or Google Suite.

Key Responsibilities
  • Support B2C marketing efforts with a focus on campaign optimization
  • Provide essential marketing administration to ensure smooth execution of daily tasks
  • Monitor and optimize digital marketing campaigns to achieve set KPI targets
  • Conduct competitor analysis and marketing research to inform strategy
  • Manage and enhance CRM systems to improve customer engagement and retention
  • Utilize strong analytical skills to optimize lead conversion and improve campaign performance
Requirements
  • Experience with email marketing campaigns
  • Familiarity with GA4 (Google Analytics 4)
  • Proficient in Microsoft Suite or Google Suite
  • Strong analytical skills
What We Offer

We offer a competitive salary of $60,000 - $80,000 per year, depending on experience. Our benefits package includes health insurance, paid time off, and opportunities for professional growth.



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