Digital Marketing Manager
5 days ago
Barloworld Equipment is seeking an experienced Digital Marketing Manager to lead our marketing communications efforts.
Estimated SalaryR1 200 000 - R1 800 000 per annum, depending on experience.
Job DescriptionWe are looking for a highly skilled and strategic marketer to develop and execute integrated marketing programmes that drive business growth. The successful candidate will have a strong understanding of digital marketing channels and be able to create engaging content that resonates with our target audience.
The role involves:
- Developing and implementing digital marketing strategies to achieve business objectives;
- Creating and curating high-quality content across multiple channels;
- Managing and executing social media campaigns to build brand awareness and engagement;
- Analysing data to measure campaign effectiveness and making recommendations for improvement;
- Liaising with internal stakeholders to ensure seamless execution of marketing activities.
To be successful in this role, you will need:
- A Bachelor's degree in Marketing or a related field;
- At least 5 years' experience in digital marketing, preferably in a senior role;
- Proven track record of developing and executing successful digital marketing campaigns;
- Strong knowledge of digital marketing channels, including social media, email, and search engine optimisation;
- Excellent written and verbal communication skills.
In addition to a competitive salary, we offer a range of benefits, including:
- Generous leave allowance;
- Access to ongoing training and development opportunities;
- A dynamic and supportive work environment.
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