Digital Marketing Manager

5 days ago


Pretoria, Gauteng, South Africa Barloworld Equipment Full time
Job Overview

Barloworld Equipment is seeking an experienced Digital Marketing Manager to lead our marketing communications efforts.

Estimated Salary

R1 200 000 - R1 800 000 per annum, depending on experience.

Job Description

We are looking for a highly skilled and strategic marketer to develop and execute integrated marketing programmes that drive business growth. The successful candidate will have a strong understanding of digital marketing channels and be able to create engaging content that resonates with our target audience.

The role involves:

  • Developing and implementing digital marketing strategies to achieve business objectives;
  • Creating and curating high-quality content across multiple channels;
  • Managing and executing social media campaigns to build brand awareness and engagement;
  • Analysing data to measure campaign effectiveness and making recommendations for improvement;
  • Liaising with internal stakeholders to ensure seamless execution of marketing activities.
Required Skills and Qualifications

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing or a related field;
  • At least 5 years' experience in digital marketing, preferably in a senior role;
  • Proven track record of developing and executing successful digital marketing campaigns;
  • Strong knowledge of digital marketing channels, including social media, email, and search engine optimisation;
  • Excellent written and verbal communication skills.
Benefits

In addition to a competitive salary, we offer a range of benefits, including:

  • Generous leave allowance;
  • Access to ongoing training and development opportunities;
  • A dynamic and supportive work environment.


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