Digital Marketing Specialist

1 month ago


Sandton, South Africa Shorza Ltd Full time
{"Job Title": "Digital Marketing Coordinator", "Job Overview": "We're seeking a skilled digital marketing coordinator to enhance our online presence and improve marketing efforts. This role involves developing, implementing, and managing social media strategies to boost brand awareness and customer engagement.", "Key Responsibilities": "
  1. Strategy Development: Develop and implement a comprehensive social media strategy aligned with business goals.
  2. Content Creation: Create, curate, and manage published content (images, videos, and copywriting). Develop and maintain a content calendar to ensure timely and consistent posting.
  3. Community Management: Respond to comments, messages, and customer inquiries in a timely and professional manner. Monitor social media channels for trends, mentions, and feedback. Engage with followers to foster a positive community and enhance user experience.
  4. Analytics and Reporting: Monitor, track, analyze, and report on performance metrics (e.g., likes, shares, comments, engagement rates). Use data insights to refine and improve future social media strategies.
  5. Advertising and Campaign Management: Plan, execute, and optimize paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn). Monitor and analyze ad performance, adjusting strategies to improve ROI.
", "Qualifications": "
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 1-2 years of proven work experience as a digital marketing coordinator or similar role.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
  • Understanding of SEO and web traffic metrics.
  • Experience with social media analytics and reporting tools (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Excellent written and verbal communication skills.
  • Experience in running social media ads and campaigns.
  • Knowledge of online marketing channels and strategies.
  • Ability to work independently and as part of a team.
  • Strong project management skills.
", "Company": "Shorza Ltd"}

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