Digital Media Marketing Specialist

4 days ago


Sandton, South Africa Initiate International Full time
Job Description

We are seeking a skilled Digital Media Marketing Specialist to join our team at Initiate International in Johannesburg. This role involves planning, executing, and optimizing paid social media campaigns across various platforms.

Key Responsibilities:

  • Develop and implement effective paid social media strategies to drive engagement, acquisition, and retention.
  • Identify and target key demographics and psychographics within the iGaming community using data-driven insights.
  • Create compelling ad copy and visuals that resonate with the target audience.
  • Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI.
  • Conduct A/B testing to optimize ad creatives and landing pages for maximum returns.
  • Prepare detailed reports on campaign performance and provide actionable insights.
  • Manage budgets for paid social campaigns and allocate resources effectively to meet acquisition targets.
  • Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.
  • Stay up-to-date with industry trends and best practices in social media and the iGaming sector.
  • Ensure all paid media campaigns comply with relevant regulations and advertising standards.
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • At least 3 years of experience in managing paid social media campaigns, preferably in the iGaming or a similar industry.
  • Proficiency in social media advertising platforms and tools (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills.
  • Creative problem-solving skills with the ability to think outside the box.
  • Familiarity with regulatory environments related to the iGaming industry is an asset.
Estimated Salary Range

R230,000 - R320,000 per annum, depending on experience and qualifications.



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