Digital Media Marketing Specialist
4 days ago
We are seeking a skilled Digital Media Marketing Specialist to join our team at Initiate International in Johannesburg. This role involves planning, executing, and optimizing paid social media campaigns across various platforms.
Key Responsibilities:
- Develop and implement effective paid social media strategies to drive engagement, acquisition, and retention.
- Identify and target key demographics and psychographics within the iGaming community using data-driven insights.
- Create compelling ad copy and visuals that resonate with the target audience.
- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI.
- Conduct A/B testing to optimize ad creatives and landing pages for maximum returns.
- Prepare detailed reports on campaign performance and provide actionable insights.
- Manage budgets for paid social campaigns and allocate resources effectively to meet acquisition targets.
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.
- Stay up-to-date with industry trends and best practices in social media and the iGaming sector.
- Ensure all paid media campaigns comply with relevant regulations and advertising standards.
To be successful in this role, you will need:
- A Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- At least 3 years of experience in managing paid social media campaigns, preferably in the iGaming or a similar industry.
- Proficiency in social media advertising platforms and tools (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Creative problem-solving skills with the ability to think outside the box.
- Familiarity with regulatory environments related to the iGaming industry is an asset.
R230,000 - R320,000 per annum, depending on experience and qualifications.
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