Digital Marketer
2 weeks ago
**Introduction**
Our Pharmaceutical client, based in Sandton, is looking for a Digital Marketer to join their team.
**Duties & Responsibilities**
- Design - define digital marketing strategy for company brands, meeting category/brand business goals and objectives
- Plan and execute all digital marketing campaigns (POE media planning) including web, SEA/SEO/SEM, social media, influencers, video, display, and programmatic campaigns drive positive conversations around the brand & digital platforms / leverage earned media through influencers strategie
- Map consumer decision journey for relevant categories and brands ie. deep comprehension of value proposition to various comapny target audiences
- Create engaging digital content plan (copy & design) for defined strategic categories & brands ensure seamless & consistent execution across all channels.
- Manage all owned digital brand assets.
- Create reporting tool/dashboards on how to measure success, based on experience and data.
- Monitor and report on website and social media metrics, including traffic, engagement, and conversion rates.
- Identify trends and insights, and optimise spend and performance based on the insights (experiment & campaign performance).
- Deliver quantifiable improvements in ROI/ROAS and KPIs across all channels. responsible for analysing data to pull insights and inform decisions across all channels to boost growth.
- Plan and control of the digital budget across sub-allocations.
- Log best practices and build digital marketing capabilities within the companies EMEA-team.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Evaluate emerging technologies & provide thought leadership and perspective for adoption where appropriate.
**Desired Experience & Qualification**
- Relevant tertiary qualification.
- Relevant experience as a Digital Marketer, with a specialisation in digital media.
- In-depth understanding of the South African media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.).
**Interested?**
**Job Types**: Full-time, Permanent
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