Digital Marketing Specialist

2 weeks ago

Sandton, South Africa Absa Bank Limited Full time

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

Looking for the opportunity to leverage your digital marketing expertise to drive business growth, brand visibility and foster meaningful relationships across diverse African markets?

As a Digital Marketing Specialist in the Absa Regional Operations (ARO) team, you will play a pivotal role in enhancing our digital presence and driving customer engagement across various digital channels. You will be responsible for developing and executing strategic digital marketing campaigns that align with the bank's overall marketing objectives and brand positioning. This role will require close collaboration with regional Marketing and Corporate Affairs (MCA) teams to support in analysing data, making data-driven decisions, improve campaign performance and increase Absa’s overall digital marketing maturity.

**Job Description**:
Key Responsibilities:

- Collaborate with marketing and business teams to create digital marketing strategies that promote the bank's products and services.
- Plan and execute digital marketing campaigns to drive business results.
- Monitor campaign performance, analyse key metrics and optimise campaigns based on data and insights.
- Work closely with Absa’s Design Office and UX/UI designers to optimize Country websites for user experience and conversion rate optimization.
- Use web analytics tools (e.g. Adobe Analytics) to track and report on website traffic, user behaviour and campaign effectiveness.
- Prepare regular reports and presentations on digital marketing campaign performance, providing insights and recommendations for improvement.
- Collaborate with Countries to develop appropriate KPI’s and measurement frameworks to evaluate the impact of key projects.
- Support in defining the digital marketing budgets and monitoring spend to ensure effectiveness use of budget.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Identify new digital marketing opportunities and trends to ensure the bank remains competitive.
- Identify areas for process improvement and recommend ways to increase operational efficiencies.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field or NQF 7 level equivalent
- 2 - 5 year’s experience as a Digital Marketing Specialist with a focus on digital campaign execution and optimization
- Strong understanding of digital marketing channels, tactics, and strategies.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Knowledge of SEO best practices and experience with optimising web content.
- Familiarity with paid advertising digital platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Understanding of user experience (UX) design principles and conversion rate optimization (CRO).
- Ability to work effectively in a team and collaborate with regional cross-functional stakeholders, managing multiple projects simultaneously.
- Adaptability and willingness to learn and keep up with industry changes.

Additional Requirements:

- Certification in digital marketing (e.g. Google Ads, Google/Adobe Analytics, HubSpot, Facebook Blueprint, Hootsuite).
- Understanding of cultural nuances and market dynamics across various African regions is a plus.

Education

Bachelor's Degrees and Advanced Diplomas: Marketing (required)
- Absa Bank Limited reserves the right not to make an appointment to the post as advertised_

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