Digital Marketing Specialist
4 weeks ago
Our client is a leading marketing and brand distribution agency who are looking to grow locally and internationally. They are looking to hire a like-minded individual who is creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Develop a digital marketing strategy. To include: tracking changes in supply and demand, identifying client’s needs and monitoring the competition.
- Social Media: Design, build, and maintain our social media presence. Work alongside marketing assistant to oversee social media channels
- Website Management: Manage company ecommerce websites including updates, content and liaise with international brand regarding website development.
- Measure and report on performance of all digital marketing campaigns.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
**Qualifications/Skills**:
- Bachelor’s or master’s degree in digital marketing or a related field.
- Proven working experience in digital marketing in FMCG
- Design skills. Proficient in Adobe Photoshop, Illustrator & InDesign (own software & laptop advantageous), WordPress, Shopify
- Website management skills; Magento, Shopify & WordPress
- Proficient in Microsoft Word, Excel and Powerpoint
- Reporting and understanding of YouTube Analytics
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEO Optimiser etc.)
- Experience in use of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Community management using Sprout Social
Position is Full-time and based in the office in Sandton Johannesburg. CTC R20-R30K.
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