Digital Marketing Strategist

5 days ago


Johannesburg, Gauteng, South Africa The Global Talent Co. Full time

About Us

The Global Talent Co. is a company that provides opportunities for global talent to work with leading technology companies worldwide.

We believe in providing stable employment, competitive compensation, and career growth opportunities for our employees.

Our mission is to bridge the gap between leading global tech companies and amazing global talent.

The Role

You will play a crucial role in driving customer acquisition and optimizing digital marketing strategies as a Performance Marketing Manager.

You will be responsible for managing and scaling performance marketing campaigns, improving conversion funnels, and leveraging data to enhance marketing outcomes.

Key Responsibilities

  • Manage and optimize existing performance marketing channels, including Google Ads, Social Media, LinkedIn, and Native Advertising.

  • Develop and test new marketing channels to expand audience reach and acquisition efficiency.

  • Implement A/B testing strategies for website optimization and campaign performance improvements.

  • Analyze customer conversion funnels and implement data-driven enhancements.

  • Generate reports and provide actionable insights for the management team.

Requirements

  • Bachelor's degree in Business, Economics, Marketing, or a related field.

  • Proven experience in performance marketing, digital advertising, or growth marketing.

  • Strong analytical skills with the ability to work with data, tools, and performance metrics.

  • Hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms.

  • A proactive and results-driven mindset with a focus on achieving measurable outcomes.

  • Fluency in English.



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