Digital Brand Strategist

3 days ago


Johannesburg, Gauteng, South Africa Publicis Groupe Sweden Full time

Saatchi & Saatchi is the Nothing is Impossible agency. We are a creative and strategic hub that develops and implements integrated solutions for our blue-chip clients across multiple markets – from offices in Cape Town and Johannesburg.

We're a diverse, dynamic, and collaborative team, led by strategy and fired by creativity.

Our approach is built around Heart and Smart – believing in the power of emotion to break through to people and in the necessity of sharp campaign design to deliver the most effective results.

The successful candidate must be passionate about digital strategy, with a love for writing and the English language.

Responsibilities:
  • Translate briefs and strategic requirements into compelling digital creative solutions and perform content gap analyses to determine what type of content is missing and what is needed.
  • Delegate tasks to writers and editors and provide feedback, create, adjust, and manage the editorial calendar.
  • Establish style guides that specify the writing style and tone needed to create engaging content and define the creative digital vision and strategy for the brand by ensuring that the creative function operates efficiently.
  • Pitch ideas confidently and present creative concepts, write copy for social, print, video, and digital.

A tertiary qualification in Digital Marketing / Digital Advertising and minimum 2-3 years working experience as a Digital Strategist / Integrated Strategist are required.


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