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Digital Marketing Strategist

2 weeks ago

Johannesburg, Gauteng, South Africa Crayon Full time
About Crayon

Crayon is a biotech company that combines medicine, science, and technology to create innovative products and services. They empower individuals to invest in their future health by upholding the highest levels of business ethics and personal integrity.

Role Summary

The Digital Marketing Coordinator will collaborate with the Head of Marketing to devise and implement a comprehensive marketing strategy. This includes social media, aligned with the overall marketing strategy for each product/service as well as the overall brand. The ideal candidate will possess a robust digital marketing background and be open to supporting various tasks within the marketing department.

Key Responsibilities
  1. Digital Marketing Strategy: Establish a digital marketing strategy, including social media, aligned with the overall marketing strategy for each product/service as well as the overall brand.
  2. Marketing Campaigns: Work closely with the Head of Marketing to support the execution of digital marketing campaigns to drive brand awareness and generate leads.
  3. Content Management: Ensure all content created is accurate and error-free by proofreading promotional materials, social media, digital and all other marketing elements.
  4. Documentation: Responsible for final approval of all marketing documentation along with the Head of Marketing.
  5. Digital Platforms: Responsible for the following digital platforms:
    1. Website maintenance.
    2. Ensure optimal chatbot functionality.
    3. Search Engine Optimisation (SEO).
    4. Google Analytics and Google AdWords (paid search and display network campaigns).
    5. Google My Business (localisation).
    6. Social media platforms (Facebook, Instagram, LinkedIn, and YouTube).
  6. Analytics and Reporting: Track and report on all digital marketing activities on a monthly, quarterly, and annual basis to determine the success of digital marketing activities, make recommendations to optimise the company's digital marketing efforts and return on investment.
  7. Websites and SEO: Continually optimise the company website, social media pages and search engine optimisation (SEO) to generate quality leads and drive conversions.
  8. Budget Management: Oversee the digital marketing budget and ensure objectives are reached within budget parameters.
  9. Trend Analysis: Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial.
  10. Competitor Research: Ensure that the company's products/services remain at the forefront of digital advertising by conducting research, including competitor and industry analysis and report on insights and learnings.
  11. Social Media Content: Develop relevant social media content, both paid and organic, aligned to the overall marketing strategy and campaign briefs.
  12. Community Management: Responsible for community management.
  13. Stakeholder Communication: Assist the Head of Marketing with external stakeholders to ensure that partnered marketing campaigns are executed effectively.
  14. Vendor Management: Checking and approving relevant supplier invoices and reconciliations.
  15. Quote Submission: Submitting quotes and invoices for approval.
  16. System Updates: Ensuring the necessary systems are updated with the most up-to-date piece of marketing material.