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Digital Marketing Strategist

2 weeks ago

Johannesburg, Gauteng, South Africa Group M Worldwide Inc. Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Group M Worldwide Inc. The ideal candidate will have a minimum of 3-5 years of experience in biddable search and will be responsible for planning, executing, and optimizing performance campaigns across the client portfolio.

About the Role

As a Digital Marketing Strategist, you will be responsible for implementing and optimizing end-to-end Google campaigns across all major platforms, including Google Ads, Display, DV360, etc. You will also be required to interpret data provided by digital marketing platforms to optimize campaign performance and provide actionable insights and recommendations.

Responsibilities

* Implement and optimize Google campaigns across all major platforms
* Interpret data from digital marketing platforms to optimize campaign performance
* Provide actionable insights and recommendations for better campaign performance
* Manage and control client spends diligently
* Ensure that all digital marketing campaigns deliver on internal performance requirements

Requirements

* At least 3-5 years of biddable search experience
* Understanding of agency reporting and optimization processes
* Knowledge of the local digital publisher landscape
* Ability to prioritize, multi-task, and work under pressure to meet deadlines
* Ability to analyze data and provide insightful recommendations
* Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
* Detail-oriented with exceptional critical thinking and problem-solving abilities
* High attention to detail
* Google Ads certified
* Google Analytics certified

Benefits

* Competitive salary and benefits package
* Opportunity to work with a leading global media company
* Collaborative and dynamic work environment
* Professional development opportunities

How to Apply

If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.