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Digital Marketing Strategist

2 weeks ago

Johannesburg, Gauteng, South Africa Publicisgroupe Full time
Job Description:

We are seeking an experienced Digital Marketing Strategist to drive innovative and highly effective digital marketing executions for our clients. As a Paid Advertising Expert, you will devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.

This role requires strong analytical skills and attention to detail, as well as the ability to write comprehensive insights and communicate effectively with both internal and external stakeholders. You will be responsible for monitoring keyword bids and daily/monthly budget caps, reporting on quality scores, impressions, click through rates and other account metrics, and collaborating with the agency team to ensure all activity is complementary.

Responsibilities:
  • Developing and implementing PPC strategies across multiple channels.
  • Managing big-budget campaigns, with a focus on maximizing ROI.
  • Analyzing and interpreting large data sets to identify trends and areas for improvement.
  • Collaborating with cross-functional teams to ensure seamless execution of campaigns.

Requirements:
  • 4 years' experience in a Search environment / Search Campaign Manager.
  • Certified in Google Ads – including Search, display, video, Google Shopping & Mobile.
  • GMP (Willing to up skill).
  • Google Tag Manager (Willing to up skill).
  • Google data studio reporting design.