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Digital Marketing Strategist

1 week ago

Johannesburg, Gauteng, South Africa StudentUniverse Full time

Job Overview

We are seeking a skilled Digital Marketing Strategist to drive brand growth through innovative strategies. As a key member of our corporate marketing team, you will help execute high-impact campaigns across multiple channels.

Key Responsibilities:
  1. Develop and execute ROI-focused digital campaigns across social media, websites, and paid media platforms.
  2. Optimize website content and implement SEO & CRO strategies to enhance engagement and conversions.
  3. Utilize marketing automation tools to build targeted email marketing campaigns.
  4. Analyze performance using Google Analytics & CRM tools and provide data-driven insights.
  5. Collaborate with global teams to enhance digital presence and brand awareness.
Requirements:
  1. 2+ years of experience in digital marketing (B2B experience preferred).
  2. Strong understanding of SEO, CRO, marketing automation, and analytics tools.
  3. Hands-on experience with social media, website management, and paid media platforms.
  4. Passion for innovation, continuous improvement, and data-driven decision-making.