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Digital Marketing Strategist

1 week ago

Johannesburg, Gauteng, South Africa Infinity Brands Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Infinity Brands. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels.

Key Responsibilities:

  • Develop and implement data-driven digital marketing strategies to drive business growth and improve user experience.
  • Lead the strategic direction and management of ecommerce platforms to optimize online sales and customer engagement.
  • Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts with other business functions.
  • Analyze and report on key performance indicators (KPIs) and objectives and key results (OKRs) to inform strategic decisions.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience in digital marketing management.
  • Strong leadership and project management skills with ability to manage and mentor a digital marketing team.
  • Expertise in managing digital marketing campaigns across multiple channels (SEO, SEM, social media, email, ecommerce).
  • Proven ability to set and manage KPIs and OKRs to drive business performance.
  • Strong understanding of ecommerce platforms and strategies for optimizing user experience and conversions.
  • Knowledge of SEO best practices and experience using tools like Google Analytics, Ubersuggest, and Meta Ads Manager.
  • Excellent communication skills with ability to present insights and recommendations to senior management and stakeholders.
  • Highly organized with excellent time management skills and ability to handle multiple projects simultaneously.