Digital Media Director

1 month ago


Johannesburg, Gauteng, South Africa Initiate International Full time

Job Title: Digital Media Director

We are seeking a seasoned Digital Media Director to join our team at Initiate International. This role is ideal for an innovative and forward-thinking individual who can lead our social media strategy and drive engagement across various platforms.

About the Role:

  • Develop and execute cutting-edge social media strategies that align with our brand vision and objectives.
  • Lead a high-performing team of social media specialists, guiding them to deliver world-class content that resonates with our audience.
  • BUILD AND NURTURE RELATIONSHIPS WITH PLAYERS, INFLUENCERS, AND BRAND AMBASSADORS TO ENHANCE OUR ONLINE PRESENCE.
  • Utilize analytics and insights to optimize campaigns for maximum performance and ensure ROI on all initiatives.
  • Stay ahead of the curve, keeping up with the latest trends, technologies, and platforms in both social media and iGaming.
  • Collaborate closely with marketing, design, and content teams to ensure a cohesive brand message across all channels.

Requirements:

  • Proven experience in social media management, preferably in iGaming or a similarly fast-paced, competitive industry.
  • A track record of leading successful social campaigns that have grown audiences and increased engagement.
  • Strong leadership skills – you'll need to motivate, inspire, and develop a team of social media wizards.
  • An expert-level understanding of analytics, reporting tools, and the ability to turn insights into action.
  • A creative mindset that's always coming up with fresh, engaging ideas. Flexibility to adapt to an industry that's always changing, and a passion for staying ahead of the game.

About the Opportunity:

  • This is an exceptional opportunity to define how we communicate with our global community and shape how our players and followers engage with the brand.
  • You'll be at the helm, driving our social media strategy, and making a meaningful impact on our online presence.

Salary: R1 200 000 - R1 800 000 per annum



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