Digital Media Strategist

4 days ago


Johannesburg, Gauteng, South Africa Initiate International Full time

Initiate International is seeking a highly skilled Digital Media Strategist to lead our social media efforts in Johannesburg.

About the Role:

We are looking for a seasoned professional with experience in social media management, preferably in iGaming or a fast-paced industry. You will be responsible for creating and executing cutting-edge social media strategies that align with our brand and drive engagement across various platforms.

Your Key Responsibilities:

  • Create and execute social media campaigns that grow audiences and increase engagement.
  • Lead a team of social media specialists and guide them to deliver world-class content.
  • BUILD and nurture relationships with players, influencers, and brand ambassadors.
  • Use analytics and insights to optimize campaigns for maximum performance.
  • Stay ahead of the curve and keep up with the latest trends, technologies, and platforms in social media and iGaming.
  • Work closely with marketing, design, and content teams to ensure a cohesive brand message.

Requirements:

  • Proven experience in social media management, preferably in iGaming or a similarly competitive industry.
  • A track record of leading successful social campaigns that have grown audiences and increased engagement.
  • Strong leadership skills and the ability to motivate, inspire, and develop a team.
  • An expert-level understanding of analytics, reporting tools, and the ability to turn insights into action.
  • A creative mindset that's always coming up with fresh, engaging ideas.

The Ideal Candidate:

You will be at the helm, driving our social media strategy, and shaping how our players and followers engage with the brand. With your expertise and creativity, you will make a significant impact on our online presence.

What We Offer:

In this role, you will receive a competitive salary of approximately R 600,000 - R 800,000 per annum, depending on your experience. You will also enjoy a range of benefits, including health insurance, retirement fund contributions, and opportunities for career growth and development.

Location:

Johannesburg



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