Digital Media Strategy Lead

5 days ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

At Ad Talent Africa, we pride ourselves on fostering a stimulating environment for professionals who thrive on innovation and strategic thinking.

We are seeking an experienced Digital Media Strategy Lead to join our vibrant team in Sandton, boasting a solid client base in the FMCG space.

In this key role, you will be responsible for identifying the most effective digital platforms and channels for our clients' campaigns, aligning strategies with target audiences, objectives, and budget considerations.

  • Strategically identify optimal digital platforms and channels for client campaigns.
  • Align campaign strategies with target audience profiles, objectives, and budget constraints.

To excel in this position, you should possess:

  • A proven track record of experience in digital media strategy, specifically within the FMCG sector.
  • Technical proficiency in tracking and reporting methodologies.
  • Strong analytical skills to optimize campaign performance.
  • Excellent communication and collaboration skills.

The ideal candidate will have expertise in monitoring and optimizing ongoing campaigns, ensuring maximum effectiveness. With technical acumen in tracking and reporting best practices, they will play a crucial role in driving business growth and success.

The estimated salary range for this position is R1 200 000 - R1 800 000 per annum, commensurate with qualifications and experience.


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