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Digital Media Specialist for Retail Growth

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Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

We are a leading retail chain seeking a Digital Media Planner to lead our search, display, and video campaigns across various brands.

This role involves planning, implementing, and managing online advertising efforts to boost efficiency measures and return on investment (ROI).

The ideal candidate will possess Grade 12, Google Partner Certification in Adwords, Search, Display, Mobile, Video, and Shopping Advertising, as well as experience with SEM copywriting, management, and reporting.

Key skills include knowledge of relevant systems such as Magento, ad-serving platforms like Sizmek, DoubleClick, and Meedee8, and media buying/planning expertise.

Broad business acumen and an understanding of ethical responsibilities are also essential.

In this position, you will be responsible for creating and executing effective digital marketing strategies that drive business growth and improve customer engagement.

To excel in this role, you should have strong analytical skills, the ability to work independently, and excellent communication skills.

A competitive salary of $80,000 - $120,000 per year is available to the right candidate.