Digital Media Strategist

4 days ago


Johannesburg, Gauteng, South Africa eTeacher Group Full time

eTeacher Group, a global education leader, is seeking an experienced Digital Media Strategist to join our dynamic team. In this role, you will be responsible for developing and implementing comprehensive social media strategies across multiple platforms to drive brand awareness, engagement, and business growth.

Key Responsibilities:
  • Social Media Strategy & Planning: Develop and execute strategic social media plans aligned with overall marketing goals. Create content calendars, manage posting schedules, and analyze performance metrics.
  • Content Creation & Briefs: Collaborate with creative teams to craft compelling content tailored to each brand's unique voice and messaging. Own the creation of content briefs for campaigns and social media initiatives.
  • Community Engagement & ORM: Foster active and engaged online communities across different brands by building relationships with followers and enhancing brand loyalty. Oversee Online Reputation Management (ORM) initiatives by collaborating with customer service and internal teams to ensure timely responses to customer inquiries, reviews, and feedback.
  • Performance Tracking & Reporting: Monitor social media analytics and key performance indicators (KPIs) across all brand channels to identify trends and optimization opportunities. Provide regular reports on social media metrics, including engagement, reach, and sentiment.
Required Skills & Qualifications:
  • Experience: Minimum 3 years of experience as a Social Media Manager or equivalent role, preferably managing multiple brands across various social media channels.
  • Social Media Expertise: Deep understanding of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube, with a proven track record in managing both organic content and social media strategy.
  • Content Development & Briefing: Strong skills in content creation, with experience collaborating with creative teams and providing clear briefs aligned with brand messaging.
Benefits:
  • 100% remote work from the comfort of your home
  • Opportunity to work with leading educational brands in a global environment
  • Collaborative, dynamic work culture that fosters innovation and growth

Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications. Reports to: VP Marketing.



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