Affiliate Marketing Manager
2 weeks ago
**Job Summary**
Initiate International is seeking an experienced Affiliate Manager to join our team in Cape Town. As an Affiliate Manager, you will be responsible for managing the group affiliate program, acquiring and retaining top-class affiliate partners and customers to increase first-time deposits (FTDs) and customer lifetime value (CLV).
**Key Responsibilities**
- Manage all affiliate relationships and develop strategies to improve partnerships
- Recruit and onboard new affiliates, ensuring a seamless integration process
- Implement, analyze, and optimize broad customer acquisition and retention campaigns across the affiliate network
- Develop and execute tailored acquisition and retention campaigns for top-tier affiliates
- Analyze and optimize bonus spend across all affiliate campaigns to maximize ROI
- Collaborate with the design and content team to produce high-quality marketing collateral
- Provide regular reports on affiliate campaigns and overall performance
**Requirements**
- Proven experience in affiliate marketing, with a strong understanding of digital acquisition performance metrics and data analytics
- Experience working with affiliate marketing software and tools
- Excellent knowledge of the sports betting industry and casino games
- Strong written and verbal communication skills, with the ability to craft compelling marketing content
- Excellent organizational and time management skills, with the ability to prioritize multiple tasks and deadlines
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