Marketing Performance Analyst

2 months ago


Cape Town, Western Cape, South Africa Initiate International Full time
Marketing Performance Analyst

Initiate International is seeking a skilled Marketing Performance Analyst to join our team in Cape Town. As a key member of our acquisition team, you will be responsible for driving customer acquisition efforts across digital and traditional channels.

Key Responsibilities:
  • Develop and implement data-driven strategies to optimize marketing spend and improve ROI.
  • Measure and evaluate campaign performance using metrics such as CPA, ROAS, and FTD%.
  • Build and maintain dynamic dashboards and reports to communicate insights to the team.
  • Identify performance trends and opportunities for improvement across all channels.
  • Collaborate with the acquisition, product, and analytics teams to ensure alignment and maximize ROI.
  • Stay up-to-date with market trends, competitor activities, and industry changes to inform strategic decisions.
Requirements:
  • Bachelor's Degree in Marketing, Business Analytics, Data Science, or a related field.
  • 3+ years of experience in performance analysis, preferably in digital/acquisition marketing.
  • Advanced skills in Google Analytics, Tableau, Power BI, or similar.
  • In-depth experience with PPC, SEO, paid social, and affiliate marketing, along with a strong grasp of CPA, ROAS, and FTD metrics.
  • Hands-on experience with marketing tools like Salesforce, SEMRush, or SimilarWeb, and tracking technologies.
  • Ability to craft custom reports and dashboards, turning raw data into powerful insights.
  • Strong problem-solving skills, thriving in both independent work and team collaboration.
  • Proven track record in A/B testing, experimentation, and conversion optimization.


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