Beverages and Insights Transformational Manager
1 month ago
PepsiCo is a leading global food and beverage company that is dedicated to creating more smiles with every sip and every bite. With a portfolio of iconic brands such as Lay's, Doritos, Gatorade, Pepsi, and Quaker, we generate over $70 billion in net revenue annually. Our vision is to be the global leader in beverages and convenient foods by winning with PepsiCo Positive, a strategic business transformation that prioritizes sustainability and positive change.
Job SummaryWe are seeking a highly skilled Beverages Insights Transformational Manager to join our team in South Africa. This role will be responsible for executing consumer opportunities for current business and innovations, leading deep consumer understanding, and identifying and evaluating consumer-driven opportunities for category and brand portfolio development.
Key Responsibilities- Execute consumer opportunities for current business and innovations, leading deep consumer understanding and identifying and evaluating consumer-driven opportunities for category and brand portfolio development.
- Execute consumer research and analysis, identifying consumer research needs to meet business objectives and providing consolidated ad-hoc analysis.
- Input into brand performance evaluation and post-evaluation of marketing activities, leading performance reviews and providing valuable conclusions and recommendations for brand strategy and marketing plans.
- Execute insights capability building agenda, managing, coaching, and developing a team of direct and indirect reports to deliver strong business results.
- Build and manage strong partnerships with best-in-class research agencies, continuously planning to enhance quality, integrity, and consistency with agency partners.
- Lift and shift best practices from other markets, sectors, or regions.
- 3-year tertiary qualification
- Demonstrated experience in research within FMCG or agency
- Qualitative and quantitative research experience
PepsiCo is an equal opportunity employer in line with the Employment Equity Act.
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Beverages and Insights Transformational Manager
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Transformational Beverages Insights Manager
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