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Marketing Strategy Director

1 week ago

Cape Town, Western Cape, South Africa Tbwa ChiatDay Inc Full time
Job Title

We are seeking a seasoned Marketing Strategy Director - Electronics Division to lead the development and implementation of marketing strategies for the Electronics division. The successful candidate will be responsible for creating and owning the category, supplier, and brand marketing plans and marketing calendar.

The ideal candidate will have a strong background in marketing, with a focus on strategy development and execution. You will work closely with cross-functional teams to develop and execute integrated marketing campaigns across various channels, including paid/performance, social media, CRM marketing, events, and brand & comms.

Your responsibilities will include:
  1. Developing and implementing marketing strategies to drive customer engagement, adoption, brand awareness, GMV, and market share growth objectives.
  2. Crafting value exchange/co-op marketing agreements with suppliers, sellers, and partners.
  3. Building relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.

Requirements

The successful candidate will possess:A Bachelor's degree or equivalent qualification in business, marketing, or communication.A minimum of 8-10 years marketing & retail experience.Experience working across marketing channels – Digital, ATL, Partnerships, Commercial – with demonstrable results.Retail or e-commerce marketing experience beneficial.
About Us

At takealot.com, we are passionate about delivering a world-class customer experience and driving business growth through innovative marketing strategies. Our team is dynamic, entrepreneurial, and committed to excellence. If you are a motivated and creative marketer looking for a challenging role, we encourage you to apply.