Digital Brand Strategist for Emerging Markets

4 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

A well-established insights-led creative agency, Ad Talent Africa, is seeking a Digital Brand Strategist to shape the direction and success of various client campaigns.

This role involves collaborating with internal and external teams to develop comprehensive brand solutions that take a digital-first approach. You will utilise an "insights-driven" approach to make strategic decisions based on data analysis and interpretation, translating data into actionable insights for client strategies.

Key responsibilities include:

  • Holistic Brand Solutions: Collaborate with internal and external teams to develop comprehensive brand solutions that take a digital-first approach.
  • Data-Driven Decision Making: Utilise an "insights-driven" approach to make strategic decisions based on data analysis and interpretation.
  • Client Understanding: Unpack and deeply understand client objectives and priorities to determine the type of solutions required.
  • Target Market Analysis: Define and comprehend the core target market through demographic, psychographic, behavioural, and attitudinal analysis.
  • Brand Development: Develop brand ideas, architecture, positioning, and value propositions based on gathered insights and client objectives.
  • Trend Analysis: Stay current and connected to popular culture, identifying and highlighting key trends, insights, and foresight that can be integrated into client strategies.
  • Campaign Reporting: Demonstrate the ability to report on campaign performance and identify opportunities for improvement.

To excel in this role, you should have a minimum of 5 years' experience as a Brand Strategist in an agency environment, with a proven track record of successful campaigns. A degree or notable certification in Brand Strategy or Data Analytics is essential, along with digital marketing expertise and research skills.

The estimated salary for this position is between $80,000 - $110,000 per annum, depending on experience and qualifications. This role offers a unique opportunity to work with a well-established agency in emerging markets and contribute to the development of innovative brand strategies.



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