Digital Marketing Specialist

4 weeks ago


Cape Town, Western Cape, South Africa ARRCC Full time
ARRCC is seeking a creative and organized Digital Marketing Specialist to join our team

This role is pivotal in implementing our digital strategy and ensuring consistent brand visibility across social media and digital platforms. Working closely with the Brand Manager and Head of Marketing, the Digital Marketing Specialist will manage content, engage with online communities, and ensure our brand message reaches a wide audience through various channels, including our website, Google ads, newsletters, and more.

Key Responsibilities:Brand Collateral & Content Creation:
  • Develop compelling captions for social media posts and campaigns
  • Create and manage a content library system
  • Design engaging multimedia content for ARRCC across Instagram, Facebook, Twitter, LinkedIn, Pinterest, and more
Social Media Management:
  • Source, manage, and organize content based on brand pillars
  • Schedule and post monthly approved content plans provided by the Brand Manager
  • Handle community management, responding promptly to queries and comments
  • Implement content-boosting strategies
Digital Channel Management:
  • Maintain and update websites, ensuring alignment with SEO strategies
  • Post blog content and newsletters, managing the MailChimp platform
  • Execute Google Ads strategies provided by the Brand Manager
Internal Communication:
  • Compile quarterly social media and digital performance results for the internal magazine
  • Manage and coordinate LinkedIn content for Directors, based on provided strategies
  • Organize and brief staff on social media content for travel-related communications
Key Requirements:
  • Diploma or Degree in a relevant field
  • Minimum 1 year of experience in a Digital Marketing Specialist role
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Knowledge of platforms such as Meltwater, Hootsuite, Iconosquare, and Power BI is an advantage
  • Passionate about media and marketing
  • Ability to work accurately under pressure
  • Proactive, organized, and self-disciplined
  • Strong teamwork and communication skills
  • Excellent research abilities and attention to detail
  • All employees are required to have an uncapped 20mbps (up/down) minimum Internet Connectivity line

If you're ready to bring your creativity and digital expertise to a leading design firm, apply now to join ARRCC's dynamic marketing team



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