Digital Marketing Strategist

23 hours ago


Johannesburg, Gauteng, South Africa NexChapter Recruitment Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at NexChapter Recruitment. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and brand awareness.

Key Responsibilities
  • Social Media Advertising: Develop and implement social media advertising campaigns to reach and engage our target audience.
  • Brand Awareness: Build and maintain a strong online presence through social media, content marketing, and influencer partnerships.
  • Marketing Analytics: Monitor and analyze social media metrics and web analytics to measure campaign effectiveness and make data-driven decisions.
  • SEO/SEM Optimization: Optimize our website and online presence for search engines to improve visibility and drive organic traffic.
  • Influencer Partnerships: Collaborate with relevant influencers to build brand awareness and reach new audiences.
  • Social Media Community Management: Manage and moderate our online communities to ensure respectful and engaging interactions with our audience.
  • Customer Service: Respond to customer inquiries and concerns via social media and other online channels.
  • Marketing Trends: Stay up-to-date with the latest marketing trends and best practices to ensure our marketing efforts are effective and aligned with industry standards.
  • Team Collaboration: Work closely with our marketing team to plan and execute marketing operations, including Black Friday promotions and other special events.
Requirements
  • Proven experience in digital marketing, with a focus on social media advertising and marketing analytics.
  • Strong understanding of SEO/SEM principles and best practices.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.


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