Marketing Technology Strategist

2 months ago

Johannesburg, Gauteng, South Africa Old Mutual Full time

About the Role

Old Mutual is seeking a detail-oriented Marketing Technology Strategist to enhance our marketing initiatives through effective use of our marketing technology stack.

This role is pivotal in maintaining data hygiene across platforms, setting up marketing automation campaigns, and ensuring that our technology investments yield maximum engagement and insights.

The ideal candidate will leverage their deep understanding of marketing technologies to drive conversions and streamline our digital marketing processes.

Key Responsibilities

  • Design and implement the technical structures for our marketing technology platforms.
  • Monitor and manage continuously to ensure optimization for conversion using personalization and segmentation frameworks.
  • Work with the Data and Insights team to ensure the integrity and cleanliness of customer data across our marketing technology platforms.
  • Implement regular audits and cleansing routines to maintain data accuracy and compliance.
  • Design and execute marketing automation campaigns, including appropriate tagging, utilizing our existing technology stack to drive engagement and conversions.
  • Monitor campaign performance, making adjustments based on analytics and insights.
  • Harness the full potential of our existing marketing technology platforms for analytics, customer engagement, and content management.
  • Optimize these tools to support specific marketing goals and strategies.
  • Work with the Data & Insights team to utilize analytics tools to monitor and report internally on campaign performance and customer behavior.
  • Use these insights to refine marketing strategies and improve overall effectiveness.
  • Collaborate with marketing, sales, and IT teams to ensure that marketing technology efforts are aligned with overall business objectives.
  • Provide ongoing training and support to the marketing team on best practices for using marketing technology platforms and executing campaigns.

Requirements

  • Bachelor's degree in Marketing, Information Technology, Business, or a related field.
  • At least 6 years of experience in a marketing technology role, with a strong background in managing marketing automation campaigns and maintaining data hygiene.
  • Demonstrated experience in optimizing marketing technology platforms for campaign management, data analysis, and content delivery.
  • Experience with GA4, AdTech, Customer Data Platforms, CMS, Google Tag Manager, Comms and campaign deployment tools, and other digital marketing technologies.
  • Proficiency in data analysis and the ability to generate actionable insights from complex data sets.
  • Solid project management skills and the ability to collaborate effectively across teams.
  • Excellent communication and training abilities.
  • Professional certifications related to marketing automation or data management (advantageous).
  • Experience working in the fintech or digital banking sector (advantageous).
  • Previous Agency or Fintech experience (advantageous).

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