Experienced Brand Strategist

2 months ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time

ABOUT AD TALENT AFRICA A leading insights-driven creative agency dedicated to enhancing marketing strategies with a strong emphasis on the digital consumer journey.

POSITION OVERVIEW We are seeking a Brand Strategist who will play a pivotal role in guiding the direction and effectiveness of various client campaigns, primarily through digital platforms, while also considering other below-the-line (BTL) and above-the-line (ATL) channels as necessary.

KEY RESPONSIBILITIES

  • Comprehensive Brand Solutions: Work collaboratively with both internal and external teams, including brand, creative, and digital strategists, to craft holistic brand solutions that prioritize a digital-first methodology.
  • Data-Driven Insights: Employ an insights-driven approach to inform strategic decisions, utilizing data analysis and interpretation to convert data into actionable insights for client strategies.
  • Client Insight: Thoroughly analyze and comprehend client goals and priorities to ascertain the necessary solutions. Develop clear and strategic perspectives on client challenges and identify potential opportunities.
  • Target Market Evaluation: Identify and understand the primary target market through demographic, psychographic, behavioral, and attitudinal assessments. Leverage these insights to guide brand development and product ideation.
  • Brand Evolution: Create brand concepts, frameworks, positioning, and value propositions based on collected insights and client objectives.
  • Channel Integration and Customer Journeys: Define channel ecosystems and digital customer journeys, ensuring alignment and integration across various channels such as web, search, and social media to deliver cohesive brand experiences.
  • Trend Monitoring: Remain informed and engaged with popular culture, identifying key trends and insights that can be incorporated into client strategies.
  • Performance Reporting: Showcase the ability to report on campaign performance, identifying insights and providing recommendations for improvement.
  • Strategic Collaboration: Serve as a strategic advisor, working across disciplines such as creative, strategic, digital, and media to ensure alignment of strategies and objectives.
  • Campaign Analysis: Analyze campaign performance and ongoing activities, conducting opportunity assessments to refine strategies and tactics.
  • Effective Presentation: Demonstrate proficiency in creating and delivering campaign presentations to both internal and external stakeholders, clearly communicating the strategic vision and rationale.

QUALIFICATIONS

  • Experience: At least 5 years of experience as a Brand Strategist within an agency setting, showcasing a successful track record of impactful campaigns.
  • Education: A degree or recognized certification in Brand Strategy or Data Analytics, demonstrating a solid academic foundation in strategic thinking. Additional certifications in Search Engine Marketing and Social Media Marketing are advantageous.
  • Digital Marketing Proficiency: Proven experience in executing successful digital-first campaigns and achieving measurable outcomes for clients.
  • Research Competence: Strong research skills, including the ability to conduct both primary and secondary research, adapting methodologies based on available resources.
  • Trend Awareness: A trendsetter who can effectively integrate emerging trends into brand strategies.
  • Analytical Thinking: Strong critical thinking skills, encompassing analytical, creative, and lateral thinking to address complex strategic challenges.
  • Insight Development: Ability to extract human truths from diverse data sources and articulate actionable directions for brands and campaigns.
  • Communication Proficiency: Excellent presentation and writing skills to convey strategic ideas and recommendations effectively.
  • Technological Awareness: Awareness of contemporary technology and its applications in understanding consumer behavior and marketing strategies.
  • Subject Matter Expertise: Develop expertise in specific areas of brand strategy, becoming a key resource within the agency.
  • Commitment to Professional Growth: A dedication to continuous learning, showcasing how you stay informed about industry trends and best practices, including relevant certifications or training.

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