Digital Media Planning Specialist
4 weeks ago
At Sagan, we're on a mission to revolutionize the way businesses connect with top global talent.
Salary: $120,000 - $180,000 per annum
We're seeking an experienced Digital Advertising Buyer to join our team and play a key role in driving our marketing strategy forward. As a Digital Media Planning Specialist, you will be responsible for planning and executing media buying strategies across various channels to achieve maximum ROI and contribute to the overall marketing goals.
Job Overview
Our ideal candidate will have a strong understanding of the media landscape, excellent negotiation and analytical skills, and the ability to manage multiple campaigns simultaneously. You will work closely with our creative team to ensure ad effectiveness and stay informed on industry trends and new advertising opportunities.
Key Responsibilities
- Develop and manage media buying plans for digital and traditional platforms.
- Negotiate rates and contracts with media vendors.
- Monitor campaign performance and adjust strategies as needed.
- Analyze data to inform future media buying decisions.
- Collaborate with the creative team to ensure ad effectiveness.
- Stay informed on industry trends and new advertising opportunities.
Qualifications
- Bachelor's degree in Marketing, Advertising, or related field.
- 5+ years of experience in media buying and planning.
- Proven track record of successful media campaigns.
Skills
- Strong negotiation and analytical skills.
- Proficiency in media buying software and analytics tools.
- Excellent communication and relationship-building abilities.
- Ability to manage multiple campaigns simultaneously.
About You
You are a strategic thinker with a deep understanding of the media landscape. Your expertise in optimizing campaigns ensures the best possible outcomes. You are data-driven, results-oriented, and passionate about staying ahead in the fast-paced world of advertising.
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